Associate Director, Marketing

Merck•North Wales, PA

4d•Hybrid

About The Position

Associate Director, U.S. Marketing Ophthalmology HCP Field Execution Our US Ophthalmology team is committed to transforming the lives of patients living with diabetic macular edema (DME) and neovascular age-related macular degeneration (nAMD) with a portfolio of two products in the pipeline. We aspire to achieve this through a relentless commitment to patients, innovation, ensuring access to life‑changing therapies, and collaborating with healthcare systems, governments, and payers to make treatments available to those who need them most. Our focus is on patients, scientific rigor, and flawless execution—bringing breakthrough therapies to those who need them. Position Overview: We are currently recruiting for an Associate Director, U.S. Marketing Ophthalmology Field Execution and HCP Engagement. This is an exciting time for a talented and passionate marketing professional to join our launch team for our investigational novel treatments. This position is a hybrid work model and will report to the Director of US HCP Marketing.

Requirements

A minimum of 5 years of experience in the pharmaceutical/biotech industry or a minimum of 4 years of combined strategic U.S. Healthcare Professional (HCP) marketing or U.S. Field Sales experience.
Excellent project management skills, including prioritizing activities, optimizing resources, establishing deadlines, and ensuring timely delivery.
Strong written and verbal communication skills, demonstrated through experience in strategy and marketing communications.
Experience contributing as a team member in brand or sales-specific projects and initiatives.
Proven ability to drive sales execution and deliver on KPIs
Strong collaborative skills with cross-functional leadership teams, with the ability to align organizational objectives and drive successful outcomes.
Capacity to foster a positive team culture.

Nice To Haves

Pre-launch, launch and disease awareness marketing experience.
Management experience in sales organizations or other customer facing teams.
Familiarity with OPDP submission strategy and process.
Proven ability to optimize campaigns and make data-driven decisions for improved performance.
Experience in or with payor access, reimbursement and/or patient access teams.
Experience working in an Agile environment or Scrum framework.
Experience leading promotional assets through the medical, legal, regulatory review process
Agency management skills
Knowledge/experience in healthcare regulatory, and legal compliance policies
Veeva/PromoMats experience
SAP experience

Responsibilities

Develop and operationalize launch execution plan for the sales organization - including, strategic objectives and KPIs, development of training plans and resources (including sampling), and development and monitoring of key insights
Stand up and drive launch readiness of field sales for insight gathering and product launch
Responsible for all launch sales meeting planning and execution - coordinating with brand team, operations, and sales
Partner with L&D to develop training plan and execution
Ability to communicate complex clinical data to healthcare professionals (HCP), field sales, and other customer facing organizations.
Drive alignment between brand strategy and the field sales team to ensure marketing initiatives effectively support needs of customers and to ensure executional excellence
Develop and own HCP engagement plan, leveraging insights to develop HCP end-to-end journey
Identify and champion key capabilities or innovation needed to achieve customer engagement plan and field launch readiness
Drive cross-functional collaboration across CATs to align on integrated customer engagement strategies, partnering closely with the field sales team and other customer facing teams to ensure cohesive, customer centric execution that drives impact.
Collaborate with analytics teams to structure and integrate field-based insights into the Planning and Insights Engine (PIE), ensuring data-driven decision-making aligns with strategic objectives
Monitor and adjust strategies based on performance metrics, market dynamics, and customer feedback, utilizing regional, local, and national data to refine engagement strategies and maximize impact.
Collaborate with the Customer Agile Team (CAT) and Sales Leadership in preparation, planning, and ongoing integration related to product promotion and customer engagement.