Associate Director, Marketing - Patient

BridgeBio Pharma, Inc.•San Francisco, CA

33d•Hybrid

About The Position

When was the last time you achieved the impossible? If that thought feels overwhelming, you might want to pause here, but if it sparks excitement...read on. In 2015, we pioneered a "moneyball for biotech" approach, pooling projects and promising early-stage research from academia together under one financial umbrella to reduce risk and unleash innovation. This model allows science and small teams of experts to lead the way. We build bridges to groundbreaking advancements in rare disease, and develop life-changing medicines for patients with unmet needs as fast as humanly possible. Together we define white space, push boundaries and empower people to solve problems. If you're someone who defies convention, join us and work alongside some of the most respected minds in the industry. Together, we'll ask "why not?" and help reengineer the future of biopharma. The Associate Director, Patient Marketing, will support the development and commercialization of a key asset (encaleret). The Associate Director, Patient Marketing, will drive cross-functional collaboration and tactical alignment, ensuring success in the US. This individual will lead the development and execution of tactics supporting patients for the commercial launch of encaleret. This person will occupy an important role on commercial product teams, work closely with Market Insights, Market Access, Regulatory, Medical Affairs, and other key stakeholders to deliver integrated commercial planning and execution. The Associate Director, Patient Marketing, should feel at home in a fast-paced, ambiguous environment. This position requires excellent communication, organization and collaboration skills. The Associate Director, Patient Marketing will report to the Director of Marketing.

Requirements

5+ years of commercial biotech or pharmaceutical experience, with at least three years in Marketing
Demonstrated ability to develop and action insights from complex clinical data and market research
Understanding of the drug development process, especially regarding opportunities for differentiation and value demonstration
Excellent oral, written, and presentation skills
Passionate about serving patients suffering from Genetic diseases
Proven self-starter, able to work independently and as part of a team
Able to handle full workload across multiple projects
Collaborates seamlessly across functions to build effective working relationships and align strategy and execution.
High level of self-awareness and understanding of the importance of self-monitoring behavior for continuous improvement
True entrepreneurial spirit - BridgeBio was built to do things differently and address the needs of underserved populations, driven by science and unrelenting passion for patients
Ability to travel (~20%) is required

Nice To Haves

Successful launch experience in a competitive market is preferred
Rare disease experience preferred

Responsibilities

Serve as a commercial member on the Product Teams, embedding the market needs into cross functional planning
Drive innovative tactics and address untapped opportunities
Lead patient brand planning, messaging and claims work
Help identify and support the development of patients and caregivers for patient ambassador programming
Uncover and address unmet needs by seeking insights to utilize to improve/refine launch planning and execution
Lead agile, cross-functional team to develop/launch innovative patient marketing campaigns that will inspire behavioral change and drive brand growth; ensure aligned launch execution across functions
Develop and track metrics to measure and ensure the success of marketing/promotional programs
Coordinate with digital marketing to build an effective customer engagement ecosystem
Partner with Value and Access to help develop programming to support patient access and adherence
Partner with regional teams to ensure diverse commercial insights are brought into the planning process, be the commercial voice advocating for these views
Partner closely with advocacy teams to develop tactics that will help educate and support patients
Develop targeted measurement plans to help evaluate effectiveness of patient tactics and prioritization of efforts
Work cross-functionally with agency partners, sales, commercial operations, brand analytics, IT, MCM, etc.

Benefits

Market leading compensation
401K with 100% employer match on first 3% & 50% on the next 2%
Employee stock purchase program
Pre-tax commuter benefits
Referral program with $2,500 award for hired referrals
Comprehensive health care with 100% premiums covered - no cost to you and dependents
Mental health support via Spring Health (6 therapy sessions & 6 coaching sessions)
Hybrid work model - employees have the autonomy in where and how they do their work
Unlimited flexible paid time off - take the time that you need
Paid parental leave - 4 months for birthing parents & 2 months for non-birthing parents
Flex spending accounts & company-provided group term life & disability
Subsidized lunch via Forkable on days worked from our office
People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, Spring Health & BetterUp Coaching
We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities