Associate Director, Marketing - Diagnostics

Helix

21d•Remote

About The Position

At Helix, our mission is simple: to help everyone improve their lives through their DNA. Ready to make a real-world impact with your skills? At Helix, we're transforming healthcare by making genomics a standard of care. We partner with health systems and life science companies to accelerate the integration of genomic data into clinical practice. Join us in building a future where healthcare is personalized, proactive, and powered by genomics. About Helix: At Helix, our mission is to help everyone improve their lives through DNA. We're transforming healthcare by making genomics a standard of care and partnering with health systems and life science companies to accelerate the integration of genomic data into clinical practice. Role Overview: We're seeking a strategic and results-driven Associate Director, Marketing - Diagnostics to own and accelerate the growth trajectory of our Diagnostics business line. Reporting directly to the VP, Marketing & Diagnostics, you'll shape and execute our Go-To-Market (GTM) strategy, drive market penetration, and serve as the entrepreneurial force behind how we position our cutting-edge diagnostic solutions to capture expanding market opportunities.

Requirements

8-10 years of experience in marketing, with at least 2 years in a leadership role, preferably within diagnostics, life sciences, or a related healthcare technology field.
Expert commercial strategist with a demonstrable track record of developing marketing strategies that drive revenue growth and adoption metrics.
Strong understanding of the diagnostics landscape, precision medicine, and/or genomics.
Entrepreneurial and results-oriented mentality, with an ability to move between strategy and execution seamlessly.
Analytically minded, with experience using data to drive strategy and measure impact.
Fluent across the full marketing stack, from CRM platforms to AI-driven content generation to print production houses.
Exceptional storytelling, with a demonstrated ability to translate complex scientific concepts into clear, powerful messages. A seasoned communicator, comfortable delivering everything from ad copy to board-level presentations.
Excellent leadership skills with the ability to influence and collaborate across functions.
Bachelor's degree in Marketing, Business Administration, or related field

Nice To Haves

MBA or advanced degree preferred.

Responsibilities

Own the end-to-end marketing strategy for our Diagnostic business. This includes developing clear market segmentation, powerful product positioning, and differentiated messaging that cuts through the noise and resonates with providers & clinical teams.
Lead long-term strategic planning for Diagnostics marketing, considering market trends, competitive landscape, and business goals.
Partner with senior leadership to define and refine overall business strategy for the Diagnostics segment.
Oversee the creation and execution of omnichannel marketing campaigns across digital, content, events, email, and direct mail.
Drive innovation in marketing approaches, influencing the marketing tech stack with emerging technologies and platforms that drive customer awareness and adoption
Explore and apply AI-driven enhancements to increase personalization, efficiency, and campaign effectiveness.
Develop and manage the annual marketing budget for the Diagnostics business line, ensuring efficient resource allocation and maximizing ROI.
Serve as a key strategic partner to Product, Sales, Business Development, and other departments. You will lead through influence to ensure our commercial and product strategies are synchronized and meet customer and business needs.
Lead cross-functional projects and initiatives, coordinating across multiple teams to drive successful outcomes and ensure efforts are truly synchronized in the interest of a seamless customer experience.
Define, track, and report on key performance indicators (KPIs) and marketing ROI, using data to optimize campaign performance and resource allocation.
Oversee market research and competitive analysis to identify opportunities and inform product marketing strategies.
Represent Helix at industry events and conferences, establishing the company as a thought leader in the diagnostics and precision medicine space.
Contribute to industry publications and participate in relevant forums to enhance Helix's reputation in the healthcare and genomics sectors.