Associate Director, Marketing Demand Generation

Unilever • Burlington, VT

2d • $141,680 - $212,520

About The Position

This role offers an incredible opportunity for a dynamic, results-oriented marketer to lead demand generation for Seventh Generation. As Associate Director, Demand Generation, you will be responsible for designing and executing strategies that drive consumer engagement, accelerate conversion, and deliver measurable growth leading through social first and PR but driving end to end. You’ll lead integrated marketing programs across channels to create in-year demand while partnering closely with innovation teams to ensure long-term brand success for Seventh Generation. This position reports directly to the CMO, Home Care North America and is a key member of the Marketing Leadership Team for HCNA.

Requirements

• 7-10 years of marketing experience with increasing responsibility in innovation and demand creation.
• A demonstrated track record of progressive leadership in CPG, delivering brand growth and social impact
• Superior leadership, passion for high performance, and desire to be a talent catalyst. Track record of being an active participant in the culture and mission.
• Previous leadership of social-first teams and marketing strategies
• Experience leading impactful content creation across internal and agency teams to develop impactful brand communication, connecting the brand to culture, driving earned reach and improved ROI.
• Expert analytical and quantitative skills. Must have the ability to analyze and extrapolate meaning from data, translating it into insights and actionable plans.
• Mindset and Behaviors: Build what’s next, win well & more good in more homes
• Passion for challengers and culturally relevant brands
• Ability to radically innovate while practically navigating a multi-stakeholder and matrixed organization
• Outcome-oriented with a bias for impact with speed
• Ability to represent a brand authentically
• Ability to join dots to create a holistic strategy across functions, activities, and workstreams
• Ability to both influence up for impact while rolling up your sleeves and co-creating, working and teaching a team
• Drive accountability, both personally and across teams, in a way that inspires and creates excitement
• Ability to be based in Vermont, with travel up to 25%

Responsibilities

• Develop and execute a bold, consumer-centric, social-first marketing & PR strategy that drives growth and consumer recruitment, expands brand mission, and increases market share through integrated campaigns.
• Leverage consumer insights, social listening, and competitive analysis to anticipate needs and design authentic, culturally relevant programs and messaging.
• Direct agency and partner relationships and leverage all AI tools available to deliver best-in-class marketing across the consumer journey.
• Lead an always-on content approach, ensuring agility and relevance across social platforms, influencer partnerships, and community engagement.
• Manage and optimize demand creation budgets to achieve profit targets and maximize ROI, with rapid iteration based on real-time performance data.
• Partner with Customer Development, Ecommerce, and CMI teams to align brand vision, optimize ROI, and activate learnings quickly across the funnel.
• Own brand identity and visual standards alongside the CMO and head of dComm. Ensure an uncompromising consistent brand experience across all consumer and customer touchpoints, with social as the lead driver.
• Lead the Demand Creation team and establish team structure and operating rhythm, providing clarity, tools, and accountability for success in a fast-paced, social-first environment.
• Drive performance and impact through prioritization, coaching, and a purpose-fueled team environment.

Benefits

• Bonus: This position is bonus eligible.
• Long-Term Incentive (LTI): This position is LTI eligible.
• Benefits: Unilever employees are eligible to participate in our benefits plan. Should the employee choose to participate, they can choose from a range of benefits to include, but is not limited to, health insurance (including prescription drug, dental, and vision coverage), retirement savings benefits, life insurance and disability benefits, parental leave, sick leave, paid vacation and holidays, as well as access to numerous voluntary benefits. Any coverages for health insurance and retirement benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees