Associate Director Marketing Data & Analytics

Marriott Vacations Worldwide

About The Position

Interval International has been a trusted leader in the travel exchange industry for 50 years, known for our commitment to exceptional service and meaningful experiences. As we embrace a new chapter, we’re investing in transformative change to keep our offerings fresh and relevant for today and tomorrow’s member. Guided by a deep respect for our legacy, we’re on the lookout for forward-thinking individuals who can bring innovative ideas, build meaningful relationships, and contribute to shaping the next chapter of travel and exchange. This position is with Interval International, Inc., an operating business of Marriott Vacations Worldwide Corporation (“MVW” or “the Company”). Marriott Vacations Worldwide (MVW) is a leading global vacation company that offers vacation ownership, exchange, rental and resort and property management, along with related businesses, products, and services. The Company has over 120 vacation ownership resorts and approximately 700,000 owner families in a diverse portfolio that includes some of the most iconic vacation ownership brands. The Global Marketing Team at Interval International is on an exciting, multi-year journey to transform how we connect with our members. We’re reimagining the way we engage, communicate, and bring value to our global community, with a strong focus on modernizing our marketing strategies and tools. The Global Data and Analytics team enables Data, Analytics, and Artificial Intelligence solutions across Interval International and Marriott Vacations Worldwide. Providing our leaders and associates with insights that enable data driven decision making is our passion. This is a team for forward-thinkers who see the potential to shape the future of member engagement. If you’re passionate about data, innovative marketing, committed to understanding our members’ evolving needs, and ready to make a lasting impact, you’ll find a dynamic, growth-focused environment here. Join us as we redefine what’s possible in our industry. Reporting to the Vice President, Data, Analytics, and Artificial Intelligence, the Associate Director, Marketing Data & Analytics is responsible for partnering with Interval’s Global Marketing leadership to manage the data, analytics, segmentation strategy, and insights that enable Interval’s marketing team. This role will serve as the product owner for analytics capabilities, report delivery, and predictive models that support key business functions across the Global Marketing organization. By collaborating closely with business stakeholders, data engineers, and others, this role will translate operational needs into scalable, actionable insights and intuitive products that enhance decision-making and increase marketing functional effectiveness and performance. The incumbent will serve as a consultative partner to stakeholders, focusing on delivering clear, actionable insights that enable senior leaders to make informed strategic decisions. Must be able to translate detailed analysis into insights that guide the business forward, all while building trust and fostering collaboration. Additionally, this role will champion a data-driven culture within the global marketing organization, proactively identifying opportunities for innovation and continuous improvement, and ensuring that analytics solutions align with broader business goals and drive measurable impact.

Requirements

Bachelor’s degree in Data Science, Computer Science, Business Analytics, Marketing, or a related field.
At least 8 years of progressive experience managing company-wide marketing insights, analytics, and reporting function.
Proven experience delivering analytics solutions for sales, marketing, or customer service functions—ideally in hospitality, travel, or consumer services.
Proficiency in data visualization tools (e.g., Power BI), SQL, Fabric, Azure, and analytics platforms.
Experience defining product roadmaps, managing backlogs, and delivering analytics products that drive measurable business outcomes.
Familiarity with agile product development methodologies and tools (e.g., Jira, Confluence).
Strategic mindset with an ability to make difficult decisions.
Leadership, management, and communication skills creating a work environment where associates are empowered and aligned action or purpose.
Skills at building and nurturing relationships at all levels of the organization through collaboration, negotiation, and mentoring.
Ability to proactively influence and shape the thinking of senior leaders that drives the right type of decision making to garner positive business results.
Knowledge of marketing resources policies, practices, and procedures.
Ability to present complex data insights in a clear, compelling way to non-technical audiences.
Knowledge of data privacy regulations (e.g., GDPR, CCPA) and best practices in data governance.
Ability to present complex data insights in a clear, compelling way to non-technical audiences.
Facilitation, oral presentation, and training skills.
Strong written and verbal communications skills.
Skilled in decision-making and conflict resolution in a fast paced, continuously changing, customer focused environment.
Passion for strategic involvement in the creation and execution of departmental and company-wide goals and objectives.
Knowledge of marketing trends and practices within the industry.
Flexibility, adaptability, and capability to manage and prioritize multiple and conflicting priorities and tasks.
Integrates and balances priorities, work activities and resources for the benefit of multiple key stakeholders.
Understands how to manage in a culturally diverse work environment.

Nice To Haves

Master’s degree or MBA preferred, especially with a focus on analytics, marketing analytics, product management, or strategy.
Experience in Hotel Management, Vacation Ownership, Hospitality preferred.
Experience in a matrixed structured organization preferred.
Experience with Power BI, Business Objects, AWS, Adobe Analytics and Adobe Campaign preferred.

Responsibilities

Manage Interval’s marketing data reporting assessments and roadmap development, including performance reporting, behavioral reporting and execution of artificial intelligence (AI) initiatives and cognitive/predictive analytics initiatives.
Lead the development of analytics products including performance dashboards, predictive models, lead scoring systems, and campaign optimization tools.
Manage product roadmaps, backlogs, and releases using agile methodologies.
Ensure timely delivery of high-quality analytics solutions that meet user needs and business objectives.
Collaborate with data engineering and governance teams to ensure secure, compliant, and reliable data pipelines.
Monitor data quality and implement processes to continuously improve accuracy and usability.
Integrate multi-channel data (email, direct mail, telemarketing, website, inbound call center, and other customer touchpoints) to produce unified performance analyses of marketing initiatives, identifying both channel-specific and cross-channel impacts.
Collaborate with cross-functional teams in evaluation and documentation of source-system data structures and logging practices to ensure marketing activities are captured accurately, consistently, and at the right level of granularity for downstream analytics and reporting.
Support definition of KPIs and success metrics for marketing analytics products.
Drive continuous improvement through experimentation, A/B testing, and performance analysis.
Demonstrated consultative communication skills, including the ability to actively listen to stakeholders, understand their needs, and deliver insights in a collaborative, partnership-driven manner.
Strong influencing and relationship-building capabilities, with a proven track record of earning trust and credibility with senior leadership.
Proven expertise in extracting meaningful insights from complex data and translating them into clear, actionable narratives that support strategic decision-making.
Stay current with industry trends and emerging technologies in marketing analytics and customer intelligence.
Support marketing teams with reporting, analysis, and insights to influence customer segmentation strategy.
Consult with cross-functional partners on data analytics needs and strategies.
Generate insights/conclusions and translate them into recommendations and strategies.
Presents findings to partners and management.
Develop score cards and program recaps to assess and communicate success and lessons learned for marketing initiatives.
Serve as the data steward for Global Marketing and oversee the data cataloging, and lineage processes, along with all other data enablement activities
Responsible for leading Advanced Analytics projects and for translating business needs for data science and engineering teams
Responsible for vision and execution of report visualization for all customer KPIs and measurement. Includes dashboard development and report automation.
Provide decision support that includes customer response modeling and campaign test analysis.
Sets and manages priorities; works with internal /external resources to align priorities with skillsets to accomplish objectives.
Plan for resources required to achieve functional goals in collaboration with cross-functional leaders to manage resources in an efficient manner.
Orchestrate marketing teams to adapt to changing circumstances to collaborate effectively and efficiently push work across the finish line.
Perform other reasonable job duties as requested.