Associate Director, Marketing Analytics & Operations

Wonder Group • Chicago, NY

14h • Hybrid

About The Position

We’re looking for a strategic, data-driven leader to join Grubhub’s Paid Media team as Associate Director, Marketing Analytics. In this high-impact role, you’ll lead a team of analysts responsible for marketing measurement, attribution, experimentation, and performance insights across paid media channels. You’ll drive data-informed decision-making, connecting marketing investment to business outcomes and enabling the team to drive acquisition efficiently through actionable analytics. Reporting to the Senior Director of Paid Media & Performance Marketing, you will partner closely with Growth, Finance, Product, and Engineering to develop and operationalize a marketing analytics roadmap that powers smarter investment decisions. You’ll play a central role in optimizing our marketing mix, improving our understanding of our marketing investments and acquisitions tactics, and driving experimentation that accelerates profitable growth. You will also play a role in assessing MarTech needs and transforming how we work - building more automated approaches to optimization and channel management via internal and/or external partnership. This is a highly visible, cross-functional leadership position that blends analytical rigor, strategic influence, and hands-on execution.

Requirements

• 7+ years of experience in marketing analytics, growth analytics, data science, or related fields, ideally within a digital marketplace, e-commerce, or performance-driven environment.
• Proven track record of leading analytics strategy and partnering cross-functionally to both influence business and marketing decisions and directly drive business outcomes.
• Deep expertise in marketing measurement, attribution, and experimentation frameworks (e.g., MMM, MTA, incrementality testing, lift studies).
• Experience building and managing marketing budgets and forecasts, including ROI analysis, pacing, and variance reporting.
• Proficiency with SQL, Python, or R for data analysis, and with BI tools such as Tableau for dashboarding and visualization.
• Strong understanding of paid media channels (search, social, app, display, and offline) and how to measure and optimize their impact across the funnel.
• Familiarity with data infrastructure concepts, including ETL processes, tracking frameworks, and integration with marketing and data platforms (e.g., Google Analytics, Tableau, Redshift).
• Demonstrated ability to translate complex analytical findings into clear, actionable business recommendations for senior executives.
• Proven experience managing, coaching, and developing high-performing analytics teams.
• Exceptional communication and storytelling skills—able to make data both accessible and influential.
• A strong balance of strategic thinking and hands-on execution, with a passion for driving measurable impact through data.
• Bachelor’s degree in a quantitative discipline (e.g., Statistics, Economics, Computer Science, Engineering, Mathematics) preferred.

Nice To Haves

• Demonstrated experience building and modernizing paid media marketing tech stacks—including evaluating, integrating, and managing external vendors and tools to improve data quality, operational efficiency, and performance measurement is preferred.

Responsibilities

• Lead Marketing Analytics Strategy: Develop and execute a unified analytics vision and roadmap that aligns with marketing and company growth objectives. Define core metrics, dashboards, and methodologies for measuring performance across channels and campaigns. Ensure top priority workstreams are progressing to plan while managing expectations across a variety of stakeholders.
• Performance Measurement & Attribution: Oversee development and refinement of measurement frameworks, incrementality testing, and attribution models to evaluate channel and campaign effectiveness. Partner with internal media teams to translate findings into actionable optimization strategies.
• Budgeting, Forecasting & ROI Analysis: Own Grubhub’s Marketing Mix Modeling (MMM) approach to inform strategic planning, channel investment allocation, and performance forecasting. Build and manage marketing acquisition budgets and performance targets in close partnership with Finance. Lead monthly pacing, variance analysis, and reporting to ensure marketing investment efficiency and accountability.
• Insight Generation & Experimentation: Conduct deep-dive analyses to uncover trends, identify growth opportunities, and develop hypotheses for testing. Champion experimentation (A/B, holdouts, incrementality) to inform marketing strategy and improve ROI.
• Data Infrastructure & Reporting Automation: Partner with Product, Engineering, and Paid Media Marketing to ensure clean and reliable data pipelines, marketing taxonomy, and automated, centralized reporting infrastructure. Own marketing data integrity, including UTM governance, media tracking, and dashboard accuracy.
• Cross-Functional Collaboration: Serve as a trusted thought partner to Marketing, Finance, Product, and Engineering. Translate complex analyses into simple, actionable insights that guide investment and strategy decisions.
• Team Leadership & Development Lead and mentor a high-performing team of marketing analysts. Foster a culture of analytical excellence, curiosity, and collaboration, while building scalable processes that enhance speed and quality of insights.
• Tool & Tech Stack Management: Evaluate and manage tools supporting measurement, attribution, experimentation, and audience targeting. Stay ahead of emerging analytics technologies and methodologies to continuously enhance team capabilities.

Benefits

• We offer a competitive salary package including equity and 401K.
• Additionally, we provide multiple medical, dental, and vision plans to meet all of our employees' needs as well as many benefits and perks that are not listed.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees