Associate Director, Integrated Media Investment

Crossmedia Inc•New York, NY

2d•Hybrid

About The Position

As a champion of media investment, the Associate Director is responsible for delivering a level of innovation and excellence in work. The AD's responsibility is in oversight of client media investment oversight: Video/CTV > Display > Local TV/Audio > OOH/Print > Ad Ops > Programmatic > Search > Social Engagement in Enterprise Partnership Program (EPP) Lead Agency Negotiator, Client voice & potential New Business Consummate communicator Client, Account team and Investment Leadership The focus is working in collaboration with a Group Director to lead the One Marketplace team across direct buys, biddable, offline, procurement - ensuring you bring all channels into one cohesive team and optimal media investment approach. The Associate Director is the steward of the investment product that is delivered to each client, providing strategic leadership based on an in-depth understanding of each clients’ business, their target consumer and unique category dynamics. This requires expertise in all aspects of media including comms strategy/planning, media planning, media activation/stewardship, media measurement, and performance analytics. While investment stewardship is the Associate Director’s core responsibility, participation in other acvities is a must. Such as training teams, supporting rollout of new agency processes, supporting agency enterprise deals, rolling out integrated investment model across teams, and more. At Crossmedia it’s more than just doing the job; it’s about doing things the right way. Key responsibilities for an Associate Director include: Reliable, ethical & operates in the best interest of Crossmedia & clients. Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners Is fully committed to staff training of team members and serves as a mentor Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients Develop internal processes to ensure ability to meet cross channel investment needs on businesses Focuses on a quality product, adhering to Crossmedia's high standards. Has a strong foundation in media planning & buying principles Own the investment product with and maintain sound rationale in investment selection decision for each plan Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives Ensure teams across all channels adhere to processes and manage whos doing what by when Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts. Negotiate and create effective deals and buying solutions and Joint Business Plans for the client Have familiarity across all media investment channels (ie privacy regulations, channel trend evolutions, new tech ) Stays up to date with marketplace offerings and new opportunities Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client Maintain sound buys and ensure strong cross channel reporting and insights Personal efforts generate satisfaction – clients, team, company. Displays a high level of personal dedication and motivation. Contributes to Crossmedia culture. Participates in training to enhance their professional growth. Participates in the recruitment/retention of XM talent. Effectively troubleshoots team concerns. Builds esprit de corps through strong team

Requirements

5 + years of experience in media investment and campaign management
A thorough understanding of the media landscape and how it’s evolving.
Experience with providing strategic leadership based on an in-depth knowledge of each clients’ business
Advance media product delivered to clients, fueled by a holistic understanding of advertising and media.
Liaison between partner agencies, vendors, in-house client strategy/creative teams
Leverages deep knowledge of media landscapes and market rates to negotiate cost-efficient, high-impact placements that drive client ROI.
Builds strong relationships with media partners, unlocking premium inventory, added value, and early access to innovative opportunities
Uses data-driven insights and strategic packaging to craft compelling negotiation points that align with campaign goals and maximize value.
Team management, including managing and mentoring team members. Reviews, performance issues, timely reviews/feedback, active work distribution and fair rotations
Participation in new business
Strong listening skills believes good thinking can come from anyone and any place.
Experience with having direct reports and team management
A team player willing to compromise their point of view in support of others. This person WILL BE part of a highly successful integrated cross-discipline team
This role requires proximity to New York City.

Responsibilities

Reliable, ethical & operates in the best interest of Crossmedia & clients.
Leads relationships with clients alongside account leadership, cross functional leadership, and with external partners
Is fully committed to staff training of team members and serves as a mentor
Find the best integrated media strategy and approach across buying, bidding, and procuring to get the best pricing and performance for clients
Develop internal processes to ensure ability to meet cross channel investment needs on businesses
Focuses on a quality product, adhering to Crossmedia's high standards.
Has a strong foundation in media planning & buying principles
Own the investment product with and maintain sound rationale in investment selection decision for each plan
Fully understands the client’s business and challenges, and ensures media KPIs are built directly from these objectives
Ensure teams across all channels adhere to processes and manage whos doing what by when
Create overall strategic investment roadmap, media partnerships, learning agendas, innovation, and around-the-corner must-haves and watchouts.
Negotiate and create effective deals and buying solutions and Joint Business Plans for the client
Have familiarity across all media investment channels (ie privacy regulations, channel trend evolutions, new tech )
Stays up to date with marketplace offerings and new opportunities
Maintain close partnership with Planning as well as other departments to put forward the best media plans and outputs for the client
Maintain sound buys and ensure strong cross channel reporting and insights
Personal efforts generate satisfaction – clients, team, company.
Displays a high level of personal dedication and motivation.
Contributes to Crossmedia culture.
Participates in training to enhance their professional growth.
Participates in the recruitment/retention of XM talent.
Effectively troubleshoots team concerns.
Builds esprit de corps through strong team

Benefits

Flexibility to work in hybrid manner with in-office and work from home options (depending on role).
Open/Flexible PTO with US & UK specific policies
Sponsored healthcare options and agency-wide physical & mental health support
401k with company match (USA), and generous Pension (UK)
Paid sabbatical at significant milestone anniversaries
Generous paid parental leave policy
Life milestone recognition & support
The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy (be it travel, enrichment class, fitness membership or professional development)
Cell phone/tech reimbursement
Student Loan payment plan (US)
Tuition reimbursement
Learning & Development and training programs
And burgers – lots and lots of burgers