Associate Director, Insights & Analytics

Wasserman•Boston, MA

About The Position

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Wasserman Next Gen connects brands with the next generation of consumers. From high school to college and into young adult life, the team takes an audience-first approach, using unrivaled access to understand the passions and interests of these consumers, generate ideas that resonate, and deliver hyperlocal, culturally relevant engagement at scale. Wasserman Next Gen’s integrated approach allows clients to understand and engage with Gen Z and Millennial consumers through custom research, peer-to-peer, social and digital, experiential, media, and community integration strategies. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. Wasserman Next Gen is looking for a motivated leader to join our Insights & Analytics team as an Associate Director. The Wasserman Next Gen Insights & Analytics team leads our efforts around measurement, custom research, analytics, and the development of insight-driven strategies. The Associate Director will guide the advancement of Wasserman’s perspective on Next Gen consumer behavior and performance measurement. The candidate should have a strong analytical background and demonstrate the ability to plan and execute primary consumer research (quantitative and qualitative). They must have experience collating data from multiple sources to construct engaging, data-driven narratives, while also planning and executing a rigorous measurement protocol to assess the performance of program implementation. We look for those fueled by innate intellectual curiosity, and an unshakable accountability with a team-first attitude.

Requirements

Minimum of a bachelor’s degree
8+ years of relevant experience in marketing, research, or analytics-based role with a winning track record of driving business through actionable insights
Project/Team leadership experience including coaching skills, leading and guiding junior staff
Advanced analytical and problem-solving skills
Demonstrated experience executing primary consumer research
Proficiency with research tools and applications, including by not limited to syndicated (e.g., Scarborough, GWI), visualization (Tableau), and data management and analysis (e.g., Qualtrics, Q) platforms
Must be proficient with the Microsoft Office Suite, with advanced skills particularly required for PowerPoint and Excel
Must be able to multi-task and self-manage to meet deadlines and handle competing priorities
Possess exceptional written and oral communication skills
Must have superior interpersonal skills, with the ability to create a rapport with clients and colleagues alike
Strong attention to detail and highly organized
Ability to think creatively in a team environment
Must be flexible and react calmly under stressful circumstances

Responsibilities

Leverage syndicated and proprietary research tools to identify and extract consumer insight and program performance data
Produce actionable, insight-driven narratives and solutions by synthesizing and analyzing data from multiple sources
Coach more junior team members on sharp story development and effective presentation styles
Lead the planning and execution of primary consumer research projects (e.g. consumer surveys) to inform client strategies, shape recommendations and measure performance
Build and utilize measurement models to inform ROI for clients
Display continuous thought leadership in monitoring, measuring and identifying actionable insights from disparate data sources within large, integration sponsorship platforms
Work collaboratively with team members to develop and refine client deliverables, such as presentations, reporting tools, and supporting materials
Support a wide range of business development efforts including budget building by serving as an Insights & Analytics team lead in conversations with both prospects and clients
Maintain a positive and professional relationship with both internal and external clients to encourage new and repeat business opportunities
Manage work plans and overall project logistics to help ensure delivery of high-quality client work on time and on budget