Associate Director, HCP Marketing - Market Expansion

Gilead Sciences, Inc.•Foster City, CA

68d•Onsite

About The Position

Gilead's mission is to discover, develop, and deliver therapies that will improve the lives of patients with life-threatening illnesses worldwide. As part of Gilead's efforts to expand HIV prevention, the Associate Director, HCP Marketing - Market Expansion will help execute a newly designed strategy to engage non-traditional and under-engaged health care professionals (HCPs) in HIV prevention. You will assist in translating insights into actionable tactic, support campaign development and collaborate cross-functionally to expand PrEP prescribing among new HCPs who do not currently write HIV prevention. This is an excellent opportunity for a results-oriented marketer with experience in HCP engagement and resource development. The ideal candidate is detail-oriented, collaborative, and motivated to contribute to a mission-driven market expansion effort. This position is ONSITE at our Foster City, CA campus (Tuesday - Thursday). Full time remote is not available.

Requirements

High School Degree and Fourteen Years' Experience
OR
Associate's degree and Twelve Years Experience
OR
Bachelor's Degree and Ten Years' Experience
OR
Masters' Degree and Eight Years' Experience
OR
PhD and Two Years' Experience

Nice To Haves

Experience supporting campaigns where health topics may be secondary to the visit agenda
Familiarity with developing resources that help HCPs initiate personal, often avoided conversations
Ability to translate insights into tools that de-stigmatize and normalize prevention discussions
Comfortable enabling field teams to support sensitive dialogue with credibility
Can navigate sensitive health topics with professionalism and cultural awareness

Responsibilities

Support development of branded and unbranded materials tailored for HCPs who do not currently prescribe HIV prevention.
Assist in gathering and synthesizing market and behavioral insights to inform the development of marketing tactics and campaign materials.
Lead project management activities to keep activities on track, monitor metrics, ensure timely delivery and alignment with strategic goals.
Contribute digital marketing expertise to campaigns across web, email, social and other digital channels.
Manage agency workflows, timelines, and quality assurance.
Serve as a liaison to field teams for resource feedback and pull-through support.
Coordinate with Sales, Training, Medical, Legal, and Access teams to ensure aligned cross-functional execution.
Navigate the MLR review process.
Develop and refine messaging and content tailored for diverse treatment settings, including but not limited to Urgent Care, primary care, OB/GYN, emergency rooms, effectively supporting HCPs' awareness and initiation of Prep.
Drive the implementation and ongoing optimization of strategies tailored to priority regional markets, ensuring measurable impact
20%-40% travel within the US

Benefits

This position may also be eligible for a discretionary annual bonus, discretionary stock-based long-term incentives (eligibility may vary based on role), paid time off, and a benefits package.
Benefits include company-sponsored medical, dental, vision, and life insurance plans.

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