Associate Director, Global Marketing Thoracic, Oncology Business Unit

Takeda • Boston, MA

4d • Remote

About The Position

The Global Marketing Associate Director partners with cross-functional stakeholders to develop and execute a comprehensive Global Brand Strategy for the NSCLC and CRC spaces as well as shaping the lifecycle management (future indications) opportunities. This includes defining positioning and strategic narrative, shaping indication expansion and evidence needs, and creating global marketing initiatives for healthcare professionals and patients. The role requires deep market understanding and insight generation to identify growth opportunities across the asset lifecycle, co-create the brand vision and strategic imperatives with key stakeholders, and support operation of the Global Integrated Brand Team to drive aligned, timely execution.

Requirements

• Bachelors Degree with at least 8 years’ experience with increasing responsibilities in marketing, sales, insights, or related functions, including demonstrated experience in Lifecycle management and/or NPP (e.g., indication expansion planning, line extensions, launch planning, and lifecycle strategy development)
• Deep understanding of the lung landscape (e.g., NSCLC) including market trends, HCP and patient behaviors, and advanced skills in interpreting market research studies
• Demonstrates strong writing skills, creating well-structured content for various marketing scenarios and mentoring others to enhance their writing abilities.
• Demonstrated communication and relationship-building skills with ability to drive alignment across functions and regions/countries, and lead matrix teams
• Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies, ability to clearly and succinctly communicate (verbally/written) at the executive level
• Capable of leveraging data and analytics to distill insights and drive data-based decision making
• Ability to operate independently to drive projects from conception to execution and pull through, gaining alignment from functions and countries
• Established leadership traits with an ability to collaborate effectively, and positively influence decisions

Responsibilities

• In collaboration with cross-functional teams, refine and evolve the Global brand strategy, including positioning, segmentation, and messaging across the product for core NSCLC and CRC indications and LCM opportunities.
• Lead lifecycle planning and NPP to optimize long-term brand value (e.g., indication expansion, line extensions, new formulations/combos as applicable), while systematically monitoring performance and identifying needs for strategic course-corrections.
• Lead global marketing activities, emphasizing digital marketing, omnichannel strategy, and content modularization across in-line and lifecycle/NPP priorities; manage the Agency of Record and other supporting agencies.
• Engage with Regions / Local Operating Companies (LOCs) to represent the brand and gain input and alignment on key strategies and tactics, including lifecycle priorities, NPP assumptions, and launch readiness milestones. Organize and execute brand meetings with LOCs.
• Collaborate with Competitive Intelligence, Insights & Analytics, Medical, and Forecasting teams to distill lung market insights, validate lifecycle/NPP business opportunities, and inform brand strategy, tactics, and forecast assumptions (including indication expansion scenarios).
• Manage lung-focused advisory boards and key external expert (KOL) relationships to inform brand strategy, unmet need definition, and lifecycle/NPP opportunity development.
• Lead development of the annual global tactical plan and manage the global brand budget, ensuring appropriate investment across in-line execution, lifecycle priorities, and NPP/launch readiness workstreams.

Benefits

• U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others.
• U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level