Associate Director, Global Marketing Performance & Strategy Enablement

Illumina • San Diego, CA

1d

About The Position

What if the work you did every day could impact the lives of people you know? Or all of humanity? At Illumina, we are expanding access to genomic technology to realize health equity for billions of people around the world. Our efforts enable life-changing discoveries that are transforming human health through the early detection and diagnosis of diseases and new treatment options for patients. Working at Illumina means being part of something bigger than yourself. Every person, in every role, has the opportunity to make a difference. Surrounded by extraordinary people, inspiring leaders, and world changing projects, you will do more and become more than you ever thought possible. Position Summary The Associate Director, Global Marketing Performance & Strategy Enablement is responsible for owning and advancing the performance infrastructure of Global Marketing. This role drives data-driven decision-making by establishing clear measurement frameworks, leading the marketing attribution and ROMI roadmap, and enabling full-funnel visibility across regions. This leader ensures alignment between marketing strategy, annual planning frameworks, OKRs, and commercial priorities. Through disciplined dashboard ownership, funnel optimization in partnership with Commercial Operations, and cross-regional performance coordination, this role strengthens marketing’s measurable impact and organizational credibility. The Associate Director partners closely with Global Marketing, Field Marketing, Commercial Operations, Finance, and Product Marketing to ensure performance transparency, KPI alignment, and actionable insight across regions. This is a high-impact Associate Director role that blends strategic enablement with hands-on analytical leadership in a complex, matrixed global environment.

Requirements

• Typically requires a minimum of 15 years of related experience in marketing analytics, marketing operations, performance strategy, or commercial analytics within a global B2B organization with a Bachelor’s degree; or 12 years and a Master’s degree; or a PhD with 8 years experience; or equivalent experience.
• Demonstrated ownership of dashboards, attribution frameworks, and KPI governance.
• Strong understanding of B2B marketing funnels and pipeline analytics.
• Experience partnering closely with Field Marketing, Commercial Operations, and Product Marketing.
• Experience embedding performance metrics into annual planning and OKR frameworks.
• Proficiency with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
• Experience with BI tools (e.g., Tableau, Hive9, Workfront, Power BI, Looker).
• Strong executive communication skills with the ability to translate data into strategic insight and actionable recommendations.
• Ability to operate effectively in a matrixed global organization.

Responsibilities

• Marketing Performance Visibility & Reporting Framework Define the framework and requirements for global marketing performance dashboards
• Design and standardize executive-level reporting for: NPI launch performance (pipeline creation, revenue ramp, attach rates, velocity) Global marketing programs and thematic initiatives Multi-channel campaign effectiveness Website engagement and conversion performance Regional full-funnel KPI performance
• Ensure consistent visibility into marketing-sourced and marketing-influenced pipeline and revenue.
• Enable structured reporting frameworks for QBRs and executive updates 2. Marketing Attribution & ROMI Roadmap
• Lead the global marketing attribution roadmap, advancing toward multi-touch attribution maturity.
• Establish phased Return on Marketing Investment (ROMI) frameworks to measure program-level impact.
• Enable full-funnel visibility linking marketing initiatives to pipeline and revenue outcomes.
• Develop and operationalize leading performance indicators that signal early marketing impact on pipeline creation, engagement depth, and opportunity progression.
• Partner with Commercial Operations and Finance to ensure clean funnel definitions and revenue integrity.
• Strengthen data-driven decision-making across global and regional marketing teams. 3. Funnel Performance Framework (in Partnership with Commercial Operations)
• Define frameworks and reporting structures that enable consistent visibility into funnel performance across regions
• Define frameworks and reporting structures that enable consistent visibility into funnel performance across regions
• Partner with Commercial Operations to establish standardized methodologies for identifying conversion bottlenecks and pipeline leakage 4. Marketing Strategy Enablement & Annual Planning Coordination
• Lead the global marketing planning process, coordinating strategy development, campaign planning, and performance target setting across global and regional teams.
• Define structured planning methodologies that connect marketing strategy, campaign planning, and pipeline targets across global and regional teams.
• Support development of marketing investment and resource allocation frameworks to ensure marketing resources are aligned with strategic priorities and growth opportunities.
• Embed measurable KPIs into annual marketing planning frameworks.
• Ensure marketing programs and initiatives are built with defined funnel targets and performance expectations.
• Align global and regional planning through standardized templates and governance checkpoints.
• Enable marketing leaders with insights that inform prioritization and resource allocation decisions. 5. Marketing OKRs & Commercial Alignment
• Translate business and commercial priorities into measurable marketing OKRs and performance targets.
• Align regional KPI targets with global strategic objectives.
• Support structured performance review cadences to track progress against OKRs.
• Ensure transparency of marketing’s contribution to pipeline growth and revenue impact.
• Establish standardized marketing scorecards that enable consistent evaluation of program performance across regions and initiatives.
• Facilitate cross-functional performance review forums (e.g. quarterly marketing reviews) to assess progress, identify improvement opportunities, and inform strategic adjustments. 6. Continuous Improvement & Governance
• Establish governance standards for marketing performance measurement and reporting consistency.
• Lead campaign and program retrospectives to capture insights and scale best practices globally.
• Drive continuous improvement initiatives that strengthen marketing effectiveness, accountability, and credibility.
• Elevate marketing’s role as a measurable, performance-driven strategic partner.

Benefits

• We offer a wide range of benefits as innovative as our work, including access to genomics sequencing, family planning, health/dental/vision, retirement benefits, and paid time off.
• We are a company deeply rooted in belonging, promoting an inclusive environment where employees feel valued and empowered to contribute to our mission.
• Built on a strong foundation, Illumina has always prioritized openness, collaboration, and seeking alternative perspectives to propel innovation in genomics.
• We are proud to confirm a zero-net gap in pay, regardless of gender, ethnicity, or race.
• We also have several Employee Resource Groups (ERG) that deliver career development experiences, increase cultural awareness, and offer opportunities to engage in social responsibility.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 1,001-5,000 employees