Director of Marketing Strategy & Performance
About The Position
We are Farmers – where ambition meets opportunity. At Farmers, we’re not just known for unforgettable jingle – we’re a team with a passion for purpose and making a real difference in people’s lives. We deliver peace of mind when it matters most. Our results-driven, high-performance culture thrives on creativity, accountability and bold solutions. Here, growth isn’t just a goal – it’s a way of life for both the organization and every individual on our team. We tackle challenges head-on, learn from every experience and measure our impact on the customers who trust us. Join an award-winning, equal opportunity employer, where you’ll find more than a job – you’ll find a supportive community. Enjoy competitive benefits, take part in meaningful volunteer projects, and help shape the future alongside talented colleagues across all backgrounds. At Farmers, helping others is at the heart of what we do. Ready to make your mark? Discover our vibrant culture and explore career opportunities at www.Farmers.com/careers/corporate. Connect with us on Instagram, LinkedIn and TikTok, and let’s build something incredible together! Workplace: Hybrid ( #LI-Hybrid ), Remote ( #LI-Remote ) Farmers believes in a culture of collaboration, creativity, and innovation, which thrives when we have the ability to work flexibly in a virtual setting as well as the opportunity to be together in person. Our hybrid work environment combines the best of both worlds with at least three (3) days in office and up to two (2) days virtual for employees who live within fifty (50) miles of a Farmers corporate office. Applicants beyond fifty (50) miles may still be considered.Job SummaryThe Director of Marketing Strategy & Performance will play a critical role in advancing Farmers Insurance’s marketing effectiveness and investment optimization capabilities. This leader will apply a rigorous, analytics‑driven approach to guide media investment decisions that support growth, improve marketing efficiency, and strengthen long‑term brand value.In partnership with Analytics, Finance, and Media teams, this role will translate marketing mix model outputs, incrementality testing, and attribution results into actionable strategies that inform channel planning, allocation decisions, and performance management. The ideal candidate combines strong analytical fluency with strategic thinking, stakeholder leadership, and the ability to activate insights across the organization.
Requirements
- 5+ years of experience in marketing, media strategy, analytics, or business consulting.
- 3–5 years of leadership experience influencing outcomes through product, project, vendor, or team leadership (direct reports not required).
- Proven experience leveraging MMM scenarios, and incrementality test results to optimize media strategy and drive performance.
- Demonstrated analytical competency with the ability to perform basic analysis using Excel, Power BI, or related tools.
- Experience managing agency partners and influencing cross‑functional stakeholders at multiple levels.
- General understanding of marketing channels throughout the full funnel, preferably with experience with both national and local marketing.
- Excellent communication and storytelling skills, with the ability to simplify complex analytics for executive audiences.
- Problem‑solving mindset with a structured approach to insight generation.
- High degree of initiative, ownership, and comfort navigating organizational complexity.
- Demonstrated ability to drive adoption of new processes and influence without direct authority.
- Strong understanding of: Marketing mix modeling (MMM), Geo‑experiments and lift studies, Controlled holdout tests, LTV, ROI, and financial impact analysis
- Ability to interpret insights at national, regional, and ZIP‑code levels and balance demand generation with operational realities.
Responsibilities
- Lead the development of integrated brand and performance marketing strategies aligned to enterprise priorities and business objectives.
- Utilize marketing mix modeling (MMM), incrementality testing, and attribution insights to recommend channel allocations, optimize investment mix, and forecast impact.
- Co-lead media incrementality test learning agenda.
- Collaborate closely with Analytics and Finance to interpret model outputs, quantify marketing impact, and support enterprise forecasting and planning.
- Translate complex analytical findings into clear, actionable investment guidance for leadership and cross‑channel teams.
- Partner with agency and internal media teams to drive ongoing optimization and ensure alignment to performance goals.
- Champion measurement‑driven decision‑making across the marketing organization.
- Lead change management efforts that integrate test‑and‑learn, MMM insights, and structured performance evaluation into annual planning processes.
- Manage senior‑level stakeholder communication, including presenting recommendations and influencing investment decisions.
Benefits
- Farmers offers a competitive salary commensurate with experience, qualifications and location.
- Bonus Opportunity (based on Company and Individual Performance)
- 401(k)
- Medical
- Dental
- Vision
- Health Savings and Flexible Spending Accounts
- Life Insurance
- Paid Time Off
- Paid Parental Leave
- Tuition Assistance
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What This Job Offers
Job Type
Full-time
Career Level
Director
