Associate Director, Global Downstream Marketing

bostonscientific•Marlborough, MA

4d•$153,300 - $291,300•Hybrid

About The Position

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions. About the role: The Associate Director, Global Downstream Marketing will lead a team of global downstream marketers responsible for translating upstream strategy into high-impact downstream commercial plans for assigned portfolios within the Endoscopy division. This leader will be accountable for delivering exceptional product launches, accelerating market adoption, and driving sustained commercial success for their portfolios. Work Mode: At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our local office at least three days per week.

Requirements

Bachelor’s degree
At least 8 years of professional experience, including at least 5 years of progressive product marketing roles in the medical device industry
Willingness and ability to travel up to 40%, including internationally
Global downstream marketing experience specifically with commercialization and product launches in medical device industry
Ability to work effectively in a cross-functional, matrix organization

Nice To Haves

People management an product marketing experience
Clinical understanding of endoscopic procedures and customer value drivers
Advanced degree (e.g., MBA or Master’s in a related field)

Responsibilities

Lead, mentor, and inspire a high-performing global marketing team to drive excellence in downstream marketing
Create a high-performance culture that aligns with our values, develop talent pipelines and support teammates’ development
Support adoption of new downstream marketing processes, tools, and ways of working as the organization and portfolio evolve
In collaboration with their Director, set performance goals and drive accountability across global downstream marketing initiatives
In close collaboration with upstream marketing team and Director of Downstream Marketing, define global positioning, messaging, evidence dissemination and customer engagement approaches based on segmentation and targeting to ensure competitive advantage and revenue growth
Closely partner with regional commercial leaders to adapt strategies to market-specific needs and regulatory landscapes
Own execution and tracking of key commercialization KPIs, including launch readiness, adoption metrics, funnel performance, and post-launch optimization for the assigned portfolio.
Lead global downstream marketing team for assigned portfolios ensuring successful execution of commercialization and adoption tactics detailed in Annual Marketing Plans
Ensure seamless handoff from upstream marketing, maintaining strategic continuity
Drive differentiated launch planning, execution, and post-launch performance tracking to support revenue, profit and market share goals
Forecast demand and be responsible for product lifecycle recommendations.
Contribute recommendations on market insights and strategic guidance to the U.S. Annual Operating Plan, including forecasting and opportunity sizing
Build relationships with industry/market thought leaders, customers, societies, internal stakeholders and provide key insights to upstream team
Partner with teams such as Sales, Sales Training, Marcomm, Professional Education, Clinical, Operations, and Healthcare Economics and Market Access to align and execute business priorities
Partner with downstream marketing leadership on prioritization as market conditions evolve