Associate Director for Enrollment Marketing & Communications

Northeastern University • Boston, MA

39d

About The Position

The Admissions and Financial Aid Office at the School of Law seeks an experienced, creative, and forward-thinking team-player to direct and manage the department's communications and marketing efforts. The Associate Director of Enrollment Marketing and Communications leads the development and implementation of comprehensive, strategic communications and marketing plans targeting various key audiences (including prospective students, admitted students, enrolling students, and pre-law advisors), and leads all aspects of event planning for various audiences. The Admissions and Financial Aid Office prides itself on marketing and communications work that is targeted, original, and written with a unique point-of-view. The Associate Director is tasked with translating the law school's key values and distinctive elements into communications that inform and engage. S/he identifies and creatively capitalizes on the institution's strengths and produces work that, while consistent in branding and tone, stands out. S/he will be responsible for writing, editing, and designing admissions communications in a variety of formats (including print, web, and email); aligning marketing and communication strategies with overall recruitment efforts to achieve institutional enrollment goals; and liaising with other departments/outside vendors to further communications and marketing efforts. The Associate Director derives insights from quantitative data and/or market research to guide communications work, as well as inform office-wide enrollment planning. The Associate Director also plays a significant role in office-wide recruitment and yield efforts, including special events and programs. S/he provides office leadership and supervision as needed.

Requirements

• A bachelor's degree is required, as is a minimum of 5 years of relevant experience.
• S/he will have demonstrated attention to detail, impeccable editing and writing skills, creative and analytical abilities, as well as strong quantitative skills.
• S/he will be adept at creating messaging that resonates for many different audiences, feel at ease giving presentations, skilled at interpersonal communication, and recruiting and working with diverse populations.
• S/he will be both team-oriented and a self-starter who works well independently; s/he is a multitasker who is highly flexible and can navigate evolving priorities while meeting multiple deadlines.
• Some travel may be required (particularly during the fall months).
• Availability to work beyond normal office hours. if needed for special events such as Admitted Students Weekend.
• The Admissions and Financial Aid Office values being a friendly, positive, and enjoyable place to work and hopes new staff seek these components in the workplace.

Nice To Haves

• Candidates with experience in marketing, communications, or enrollment work, and/or those with an advanced degree are particularly encouraged to apply.

Responsibilities

• Event Planning (20%): The Associate Director leads the planning of high-value recruitment events, including but not limited to events for prospective students (online chats, information sessions), admitted students (yield dinners, information sessions, open houses), and middle/high-school students (pipeline events). S/he acts as the liaison between the Admissions Office and the main campus venues and caterers.
• Marketing & Communications Planning and Implementation (70%): The Associate Director will design and execute strategic marketing and communications plans that engage, inform, and delight key audiences, with a reach of over 20,000 prospective students. S/he will be responsible for researching market trends; developing new mechanisms to communicate with audiences (including sourcing new technologies if needed); and structuring marketing and communications work to best achieve institutional priorities and enrollment goals. The Associate Director is responsible for all e-mail, web-based, and print marketing efforts (writing and editing copy, communication design, market/audience research, execution of campaigns). The Associate Director also develops benchmarks to assess the performance of marketing and communications efforts and monitors the success of campaigns using analytics. The Associate Director manages and audits the content on the NUSL admissions and financial aid websites, Northeastern website, and outside websites to ensure they are accurate. The Associate Director works closely with the Director of Communications for the law school on various admissions-related marketing projects.
• Strategic Enrollment Planning and Implementation (5%): The Associate Director, under the direction of the Associate Dean and in conjunction with other team members, develops and implements a data-driven enrollment strategy. This may include researching trends, monitoring competitor school data, and thinking creatively about new strategies and communications.
• Other Essential Duties (5%) Other duties as assigned by supervisor in support of the Law School's mission and the department meeting its goals.

Benefits

• Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Educational Services
• Number of Employees: 5,001-10,000 employees