Associate Director, Field Promotion
About The Position
The Associate Director, Field Promotions holds the role of developing, implementing and optimizing field-based and omnichannel tactics to increase HCP awareness and adoption of a new pharmaceutical product for COVID-19. This role will also be responsible for developing impactful two-way communication streams with the field force and importantly, be the Plan of Action (POA) meetings champion - assuring all brand elements of launch and POA meetings are coordinated flawlessly. This position requires a thorough understanding of the pharmaceutical industry, HQ-based marketing strategy and tactics, and salesforce experience - with an ability to collaborate and coordinate with internal and external Shionogi stakeholders.
Requirements
- Education: Bachelor's degree; Advanced degree (MBA, MS, etc.) is a plus
- Experience: Minimum of 6-8 years of experience in sales and marketing roles in the pharmaceutical industry is required, with 1-3 years in a leadership role (Marketing and/or Sales) preferred. Experience managing agency partners and budgets required.
- Strong analytical, planning, and communication skills, with demonstrated ability to adapt quickly in a fast-paced environment
- Excellent communication and interpersonal skills
- Ability to lead and influence others, with and without authority
- Proven ability to collaborate with cross-functional teams and external stakeholders
- Ability to work with agility with an innovative and growth mindset
- Has a positive "hands on" attitude, able to be flexible and agile, take ownership and be accountable
- Ability and willingness to travel domestically and internationally as required (up to 25%)
- Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ. Office presence required at least 3 days per week
Nice To Haves
- Launch experience preferred and anti-viral/COVID-19 experience is a plus.
- Specialty Focus: Primary care/urgent care experience highly preferred
Responsibilities
- Strategic Planning: Develop and implement integrated field promotion strategies to drive product awareness and adoption among target HCPs
- Campaign execution and management: Oversee the planning and execution of promotional campaigns, ensuring compliance with regulatory guidelines and industry standards
- Performance Monitoring and Optimization: Analyze data and Key Performance Indicators (KPIs) to drive improvements and new programs, addressing gaps in performance as part of an overall Commercial Excellence blueprint
- Omnichannel Leadership: Become the brand-team subject matter expert on omnichannel strategy and program execution, ensuring impactful integration of non-personal and personal promotion initiatives, including relevant direct-to-patient programs in the field
- Training and Development: Partner with Commercial Operations to support field-based training initiatives relevant to functional area
- Meeting Planning and Execution: Act as "POA/Launch Meeting Champion" for Brand Team, ensuring brand programs and logistics are well coordinated and represented at Sales meetings
- Cross-functional Collaboration: Work closely with Sales, Market Access, Medical Affairs, Commercial and Field Operations and RC (Review Committee) teams to ensure timely and consistent deployment of tactics and overall brand messaging - ensure 'one voice' to customers
- Sales Communications and Liaison: Develop and implement effective two-way communications, becoming the brand team liaison with the Salesforce
- Agency and Budget Management: Effectively manage relationships and budgets with promotional agencies and vendors to ensure optimum development of tactics and cost-effective use of resources
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What This Job Offers
Job Type
Full-time
Career Level
Director
Industry
Chemical Manufacturing
Number of Employees
1,001-5,000 employees
