Associate Director, Experience Planning

Omnicom Media Group US H&S•Los Angeles, CA

14d•$70,000 - $125,000•Hybrid

About The Position

As an Associate Director on our Experience Planning team, you will have exposure to every aspect of the client's businesses – from marketing, to revenue, to retail partnerships. The ideal candidate is someone who embodies the Hearts & Science culture – someone who is driven, curious, solution-oriented, and willing to hit ‘refresh’ on antiquated planning structures. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.

Requirements

5+ years of experience in media planning
Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
Proven, strong team management, interpersonal communication, and collaboration skills
High level of competency in Account Management and client service
A thorough understanding of marketing communication channels (including digital)
Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
Knowledge of the dynamics of media - how each media element performs alone, how they perform together and how they are constantly changing
Strong knowledge of and skill using syndicated interactive research applications and ad serving
Excellent presentation skills
Proven analytical, strategic thinking and communication skills

Responsibilities

Build sound strategic frameworks that ladder up to client business goals
Provide excellent client service by being responsive, accountable and detail oriented
Be the voice for creating great work
Bring proactivity and leadership to the clients and the team
Maintain communication and develop strategic partnerships with key partners – clients, partner agencies, peers, etc.
Manage planning process and resources
Manage, mentor, and motivate direct reports in order to encourage their professional development while providing daily supervision and guidance
Set the tone and strategic direction of the team; built around growth and application of learnings
Bring your track record of data-centric thinking to every integrated client brief, which will outline creative and media requirements and objectives
Own consumer insights and inspire tactical representations of strong, clear media strategies
Identifying opportunities for cross-platform deals when appropriate
Providing point-of-view on various media in the marketplace
Understand and direct multiple user touch points that can influence creative and messaging strategies