Associate Director, Engagement Strategy

Avalere Health • Washington, DC

20h • $100,000 - $120,000 • Hybrid

About The Position

The Associate Director, Engagement Strategy is responsible for developing and managing strategic deliverables for clients. This role involves overseeing and executing the day-to-day engagement needs of the business, requiring both strategic and executional expertise.

Requirements

• Must have Patient/DTC experience
• Experience as a lead Engagement Strategist
• 8+ years strategic planning or marketing experience in a healthcare/pharma advertising agency environment
• Relevant category and launch experience
• Experience utilizing strategic tools for analysis
• Superb and persuasive communications skills, both written and verbal
• Adept at storytelling
• Bachelor's degree

Responsibilities

• Support engagement lead in the creation of customer engagement strategies that align with the client’s business objectives and growth targets
• Develop omni-channel engagement plans, personas, journey maps, ecosystems ad activation brief
• Experience developing content and tactical strategies for various omni channels such as website, display, social and CRM and point of care.
• Clearly communicate and present ideas, POVs, and strategies to internal teams, clients, and prospective clients
• Collaborate and co-create with various internal departments such as brand planning, media, account and creative to ensure alignment across all touchpoints, driving both short-term and long-term engagement initiatives
• Leverage customer data and insights to design engagement strategies that enhance customer experience.
• Present engagement results to executive leadership to demonstrate the impact of strategies.
• Use data insights to optimize and refine engagement efforts and recommend new tactics to improve results.
• Stay current with industry trends, best practices, and emerging technologies related to customer engagement.
• Embrace a culture of collaboration and innovation within the team, encouraging continuous improvement in engagement strategies

Benefits

• You will receive a 401K plan with an employer match contribution up to 4% (immediately vested), as well as life insurance, disability coverage, and medical, dental, and vision plans for peace of mind.
• Enjoy flexible working arrangements, including hybrid and remote work, along with the option to work from anywhere across the globe two weeks each year.
• We provide 20 vacation days plus one personal well-being day, recognise 9 public holidays, along with gifted end-of-year holidays and an early Summer Friday finish in June, July, and August.
• Access free counselling through our employee assistance program and personalized health support.
• Our enhanced maternity, paternity, family leave, and fertility policies provide support across every stage of your family-planning journey.
• You can also benefit from continuous opportunities to professionally develop with on-demand training, support, and global mobility opportunities across the business.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees