Associate Director, Embedded Insights Lead - Kingsford

The Clorox Company•Durham, NC

2d•Hybrid

About The Position

Clorox is the place that’s committed to growth – for our people and our brands. Guided by our purpose and values, and with people at the center of everything we do, we believe every one of us can make a positive impact on consumers, communities, and teammates. Join our team. #CloroxIsThePlace Your role at Clorox: BU Embedded Insights Lead is responsible for leading all consumer and market intelligence for the Kingsford Business Unit. This person is the insights integrator and key strategic advisor to the business. This role reports to BU Studio Lead and represents the holistic voice of consumer through integrated consumer, brand, shopper, product, competitive and marketplace insights. Embedded Insights Lead grows and leverages BU Knowledge Base, develops and directs Learning Plan to deliver BU’s topline, profit, innovation, sustainability and other business objectives. In this role, you will: Serves as insights integrator for the BU, offering strategic thought partnership to the GM, Marketing, Sales and R&D Studio Leadership. Ensures the business has a 360 degree view of the consumer and marketplace dynamics, and leverages it to maximize the outcome of business decisions. Sparks BU growth with best-in-class insights across core/base business and brands, innovation, category leadership, revenue growth management and other key business growth drivers. Manages, mines, synthesizes and grows BU’s Knowledge Base to ensure integrity and richness of insights. Continuously leverages existing and directs generation of new insights to inform business decisions. Develops Learning Plan as part of annual business planning cycle, maintains and updates Learning Plan at least on a quarterly basis. Directs execution of BU’s Learning Plan, orchestrating specialized resources across BU Embedded Insights, Dynamic Deployment, Shopper Insights, Insights Capabilities, Consumer Learning Center & Sensory, and external vendors. Advises Studio Lead on research needs required to deliver Business Plan and secures resources. Supports Studio Lean in finalizing research Briefs for Dynamic Deployment engagement. Maximizes insights ROI by managing resources efficiently. Develops strong cross-functional relationships and fosters integration of knowledge across the Clorox organization. Connects the BU and central Insights teams, promoting two-way knowledge flow and best practices. Influences total Insights, marketing and enterprise-level capability development priorities. What we look for: Minimum Requirements: 10+ years of market research experience Experience in CPG/FMCG categories strongly preferred Experience in Personal Care and/or Beauty categories is a plus Broad and deep research expertise across most facets of base/core brand, innovation, shopper, product and competitive intelligence Broad experience across the full range of market research methodologies (qual & quant), data and vendors Strong record of partnership with senior business stakeholders across Marketing, Sales and R&D and evidence of influencing strategic business decisions/outcomes Skills and Abilities: Insights expertise - deep experience with insights and their application to drive business growth Technical skills - strong research skills and critical thinking ability Results orientation - focus on delivering business impact Synthesis - ability to integrate varied information into a holistic and cohesive perspective Communication - strong written, verbal and persuasive skills Collaboration - ability to collaborate cross-functionally to effectively drive results Courage - willing to speak up and advocate for consumer truth Demonstrated Ability: Uncover and integrate multiple sources to craft an effective set of choices Concisely and persuasively deliver the right insights to inform specific business decisions Translate insights into differentiated business strategies Drive innovation

Requirements

10+ years of market research experience
Experience in CPG/FMCG categories strongly preferred
Experience in Personal Care and/or Beauty categories is a plus
Broad and deep research expertise across most facets of base/core brand, innovation, shopper, product and competitive intelligence
Broad experience across the full range of market research methodologies (qual & quant), data and vendors
Strong record of partnership with senior business stakeholders across Marketing, Sales and R&D and evidence of influencing strategic business decisions/outcomes
Insights expertise - deep experience with insights and their application to drive business growth
Technical skills - strong research skills and critical thinking ability
Results orientation - focus on delivering business impact
Synthesis - ability to integrate varied information into a holistic and cohesive perspective
Communication - strong written, verbal and persuasive skills
Collaboration - ability to collaborate cross-functionally to effectively drive results
Courage - willing to speak up and advocate for consumer truth
Uncover and integrate multiple sources to craft an effective set of choices
Concisely and persuasively deliver the right insights to inform specific business decisions
Translate insights into differentiated business strategies
Drive innovation

Nice To Haves

Experience in CPG/FMCG categories strongly preferred
Experience in Personal Care and/or Beauty categories is a plus

Responsibilities

Serves as insights integrator for the BU, offering strategic thought partnership to the GM, Marketing, Sales and R&D Studio Leadership.
Ensures the business has a 360 degree view of the consumer and marketplace dynamics, and leverages it to maximize the outcome of business decisions.
Sparks BU growth with best-in-class insights across core/base business and brands, innovation, category leadership, revenue growth management and other key business growth drivers.
Manages, mines, synthesizes and grows BU’s Knowledge Base to ensure integrity and richness of insights.
Continuously leverages existing and directs generation of new insights to inform business decisions.
Develops Learning Plan as part of annual business planning cycle, maintains and updates Learning Plan at least on a quarterly basis.
Directs execution of BU’s Learning Plan, orchestrating specialized resources across BU Embedded Insights, Dynamic Deployment, Shopper Insights, Insights Capabilities, Consumer Learning Center & Sensory, and external vendors.
Advises Studio Lead on research needs required to deliver Business Plan and secures resources.
Supports Studio Lean in finalizing research Briefs for Dynamic Deployment engagement.
Maximizes insights ROI by managing resources efficiently.
Develops strong cross-functional relationships and fosters integration of knowledge across the Clorox organization.
Connects the BU and central Insights teams, promoting two-way knowledge flow and best practices.
Influences total Insights, marketing and enterprise-level capability development priorities.