Associate Director / Director of Merchandising

Reformation • Los Angeles, CA

9d • $115,000 - $160,000 • Onsite

About The Position

The Associate Director / Director of Merchandising is responsible for setting and driving the merchandise vision, strategy, and product line architecture that delivers a best-in-class assortment for the Reformation customer. This senior leader will balance creative vision with commercial acumen, ensuring the product mix achieves financial goals, reflects the brand aesthetic, and positions the business for long-term growth.
The Director manages merchants and multiple categories and partners closely with design, planning, production, supply chain, marketing, and retail to drive sales, gross margin, and inventory productivity. This role requires a strong balance of strategic leadership, analytical rigor, and product intuition.

Requirements

• 8–10 years of merchandising/buying experience, with at least 3+ years in a leadership role. Denim merchandising experience is required.
• A strong passion for fashion and product.
• Proven track record of achieving sales, margin, and profitability targets.
• Strong analytical skills, including expertise in merchandise planning, OTB management, and financial modeling.
• Deep experience in Women’s Apparel, preferably across both e-commerce and retail channels.
• Advanced Excel and data analysis capabilities.
• Strong strategic, financial, and product acumen.
• Exceptional leadership and communication skills, with the ability to align cross-functional teams.

Responsibilities

• Set Product Strategy: Define and lead the merchandising vision and line plan across categories, ensuring alignment with brand DNA, customer needs, and financial objectives. Maintaining a balance between core program styles and trend.
• Financial Leadership: Own seasonal OTB, top-line revenue, margin, and profitability goals. Reforecast regularly to optimize results and advocate for capital allocation based on business performance.
• Customer & Market Insights: Leverage deep knowledge of the customer, competitive landscape, and macro trends to identify white space opportunities, shape assortment strategies, and influence design direction.
• Assortment & Lifecycle Management: Develop a global line plan that balances fashion newness, programs, and carryforward styles. Oversee lifecycle management and replenishment strategies for evergreen categories.
• Cross-Functional Leadership: Partner with design to align creative vision with commercial goals, with supply chain and production to secure on-time delivery, and with marketing and eCommerce to execute go-to-market strategies.
• Team Development: Build, mentor, and lead a high-performing merchandising team. Provide clear goals, coaching, and professional development to elevate merchandising talent.
• Data-Driven Decision Making: Oversee weekly, monthly, and seasonal reporting on sales, inventory, and margin. Translate insights into actionable strategies that maximize productivity and chase opportunities.
• Executive Influence: Represent merchandising in senior leadership forums, ensuring alignment across product, marketing, and commercial strategies. Communicate merchandising strategies and outcomes to executive leadership and key stakeholders.
• Innovation & Process Improvement: Champion new initiatives that enhance productivity, improve workflows, and strengthen cross-functional collaboration.
• Build and own category-level product strategies from the ground up, defining long-term vision, line architecture, pricing strategy, and assortment depth to drive sustainable growth.

Benefits

• Eligible employees get employer-sponsored private medical, dental, and vision insurance, as well as commuter benefits to help support your travel to and from work.
• We offer competitive paid time off policies including vacation, sick leave, and company holidays for eligible employees.
• We offer retirement planning support for eligible employees, including the option to invest in Environmental Social Governance-aligned (fancy way to say sustainable) funds.
• We’re a mission-based company with offices in LA, NYC and London, as well as a global retail team, which means you’ll get to collaborate with people all around the world.
• You’ll get access to fertility care support through Carrot, and up to a $5,000 USD reimbursement for related fertility expenses after 1 year of employment.
• We care about the causes our employees care about so we donate to community efforts on a yearly basis.
• We offer a clothing discount, culture events (like our annual Ref Values week and Volunteer Time Off), you know, all the meaningful and fun stuff!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed