ASSOCIATE DIRECTOR, DIRECT MARKETING, ANNUAL GIVING, Development & Alumni Relations

Boston University•Boston, MA

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About The Position

We in Boston University Advancement harness the power of philanthropy to make an excellent education accessible and welcoming to all, and to advance BUs global leadership in research, scholarship, artistic creation, and professional practice. To support our work, we have built and are continuing to build an outstanding team of dynamic, mission-driven advancement professionals who constantly strive to create an environment where everyone belongs. Where it's not just about a job, but a career and a community. Now, our Annual Giving team is looking for an Associate Director to lead the strategy, execution, and management of Boston University Advancement's direct mail and email fundraising efforts its largest donor and revenue channels while coordinating with internal partners, overseeing key campaigns like Giving Day, and ensuring alignment with broader institutional goals. Each year, alumni, students, parents, and friends choose to support everything from softballs to software at BU. These gifts are then deployed to fund research, provide emergency student assistance, pay for travel to academic conferences, and lots more throughout the year. the Associate Director, Direct Marketing, is a key member of the Annual Giving team. The Associate Director oversees direct mail, which is Annual Givings largest revenue and donor generator. The Associate Director also oversees Annual Givings email strategy and execution. The position is responsible for executing and helping to develop the direct mail and email strategy for alumni, leadership donors, and parents; constituencies that total more than 300,000 prospects. The position also manages relationships with Boston University's 16 school/college partners and is tasked with communicating and handling feedback about Annual Giving marketing efforts. The position also manages relationships with special constituencies and helps them execute smaller direct mail appeals. As a critical member of the Annual Giving team, the Associate Director has leadership responsibilities and is expected to have a comprehensive understanding of Boston University's overall objectives, goals, and marketing strategies and translate these into actionable strategies and tactics for the direct marketing program. The Associate Director will also act as the project manager for multiple Boston University initiatives, including Boston University's annual Giving Day. The position has programmatic goal and budget maintenance responsibilities.

Requirements

5-8 years of higher education development, direct marketing, or related experience.
Strong project management skills.
Excellent editing experience.
Demonstrated organizational skills with the ability to manage multiple projects and maintain strict deadlines.
Demonstrated ability to build partnerships and maximize relationships with both internal and external partners.
Strong attention to detail is essential.
Teamwork, transparency, and mutual respect, because we value every member contribution and know that leadership can come from anywhere.
Diversity, equity, inclusion, and a commitment to ensuring that each of us knows we belong here.
Integrity in how we work and how we treat one another.
Strategic thinking and curiosity in the relentless pursuit of fresh approaches and measurable results.
Continuous growth and improvement, both as individuals and as a team.
Joy and shared appreciation for working hard toward goals that matter.

Nice To Haves

Experience and proficiency with MS Office suite, Adobe Creative Cloud, and Sales Force Marketing Cloud is a plus.

Responsibilities

Create strategy and implement direct mail and email campaigns.
Oversee partnership with external printing vendors to produce and mail solicitations and stewardship appeals.
Ensures that all annual giving projects are completed and deployed on-time.
Set up a strong project management system to be used by the Annual Giving Team.
Project manages BUs annual giving day as well as other large-scale projects.
Coordinates BU Giving Day working meetings with internal and external partners.
Works with internal partners to write, edit, and design solicitation materials.
Creates strategic audience segments and messaging for annual giving solicitations.
Collaborate with Data Analyst to produce reporting that helps to inform future marketing strategies for schools/units.
Communicate central annual giving strategies and current annual giving best practices with schools/units.
Manages master direct marketing calendar for annual giving team, ensuring projects stay on schedule and status updates are visible for all team members.
Serve as a back-up for all direct marketing projects when assistant director, direct marketing is out of the office.
Other duties as requested by the annual giving team to meet the goals of the department.