Associate Director, Digital Partnerships

IPG Mediabrands • New York, NY

9d • $110,000 - $120,000

About The Position

The Associate Director, Digital Partnerships is responsible for developing, executing, and monitoring all digital media Partnership strategy and plans for clients, ensuring the work is to specification and correct as well as overseeing any applicable teamwork, resource/allocation, growth and development. The Associate Director will drive the team to explore and identify non-traditional partnerships opportunities and innovations. This is critical to their development and the success of the Partnerships division.

Requirements

• Proven ability to develop and maintain strong professional relationships with senior-level clients, colleagues and vendors
• Demonstrated ability to develop digital marketing communication plans specifically encompassing digital media strategies
• Ability to drive projects from conception to completion; project management experience
• Proven knowledge of online planning and research tools and resources
• Experience with campaign management/ad serving technology: Double Click DART, and/or Atlas DMT
• Superior analytical abilities and quantitative skills, including math proficiency
• Technical proficiency, particularly with media systems and MS Excel, Word, and PowerPoint
• 6+ years relevant experience including 3+ years supervisory experience ideal
• Demonstrated critical thinking and problem-solving abilities
• Ability to work successfully with teams, handling multiple projects and meeting tight deadlines under pressure

Nice To Haves

• Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, @Plan, eMarketer and others
• Programmatic experience. Experience working with a DMP preferred
• Detailed awareness of client business issues, industry trends, consumer trends, promotional resources, market status, and competition

Responsibilities

• Direct communication with clients for all marketplace intelligence, negotiation and partnership needs and share leadership accountability for team’s day-to-day responsibilities.
• Manage partnership deliverables and expectations with clients on a daily basis
• Collaborate with Strategy, Analytics and Comms Design teams to ensure alignment with and delivery against client KPI’s
• Responsible for ensuring the Digital Partnerships team has clear strategy, budget and objectives at all times
• Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi-faceted, strategic partnerships, while delivering maximum strategic value and efficiency
• Provide Partnerships support for various New Business pitches
• Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
• Support MAGNA aggregate negotiations across all Digital media channel

Benefits

• We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees