Associate Director, Digital Marketing

Kiniksa Pharmaceutical • Lexington, MA

53d

About The Position

Reporting to the Director of Digital Marketing, this role will establish a best-in-class digital marketing capability, balancing operational excellence with a strategic vision and roadmap. This role will focus on Kiniksa' s first commercial product, ARCALYST (rilonacept), as well as all corporate and clinical-stage programs with a disproportionate focus on ARCALYST. This role will enable high-impact corporate, product, and disease communications across all digital and social channels in partnership with all functions and serve as the critical bridge between the commercial teams and our IT business partners. The successful candidate will have a desire and passion to play an integral part in building a generational company focused on positively impacting patients with high unmet needs. The successful candidate will possess a 'roll up your sleeves, get things done' mindset and recognize the opportunity for growth within a young and growing company, coming in laser-focused on in-role execution to capitalize on that opportunity.

Requirements

• Bachelor's degree required; MBA preferred.
• 5+ years' experience in a life sciences digital marketing operations role.
• Multi-channel experience, inclusive of personalized journeys across web and email.
• Marketing analytics and reporting experience
• Ambition to learn more about rare disease marketing
• Strong organizational and project management skills.
• Demonstrated ability to independently drive projects to completion.
• Intense curiosity, collaborative spirit, empathy, and a passion for problem solving.
• Solution-oriented, strong analytical and presentation skills.
• The ability to champion change and drive innovative thinking.
• Excellent organizational skills, sufficient to multitask in an extremely fast-paced environment with changing priorities.
• Recognized by former peers, colleagues, managers, and direct reports for attributes congruent with Kiniksa values: Relentless. Patient-focused.

Nice To Haves

• MBA preferred.

Responsibilities

• Platform management (business owner for marketing technology - Acquia Drupal, SFMC email, Veeva PromoMats)
• Own platform innovation, including platform enhancements and new capabilities, working closely with IT business partners
• Ensure platforms are set up aligned to business use cases and optimized for daily operations
• Marketing Data & Analytics
• Set up and maintain ongoing reporting dashboards across owned channels (email, web) and organic social media
• Ensure digital marketing KPIs are aligned with business objectives
• Digital Operations
• Campaign operations support for campaign build prior to deployment, ensure tagging and tracking is in place for reporting, and testing all creative / campaign rules prior to launch
• Training and documentation for tactical development, including digital operations best practices and maintaining up-to-date documentation on all relevant systems and processes
• Support digital initiatives for pipeline assets in collaboration with clinical development and other stakeholders

Benefits

• Salary is commensurate with experience
• Kiniksa Benefits Summary - USA
• Kiniksa is an Equal Opportunity employer and will consider you without regard to your race, color, religion, sex, sexual orientation, gender identity, transgender status, age, genetics, national origin, protected veteran status, or disability status, or any other legally protected category. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Chemical Manufacturing
• Number of Employees: 251-500 employees