Associate Director, Digital Investment

PUBLICIS GROUPE•Burbank, CA

69d

About The Position

We have an opening for an Associate Director, Digital Investment to manage the day-to-day digital planning and execution functions on Hulu. You will lead a team in the development, execution, and stewardship of media plans for Hulu Brand and Original Series. As the AD you effectively leverage your experience, knowledge, and skills to push fresh thinking while balancing client, agency, and team needs.

Requirements

B.A. or B.S., preferably in Marketing, Advertising, or related field
4+ years of media planning/digital activation experience
2+ years of experience managing junior staff
Possess strong knowledge of digital media, with a drive for curiosity and passion for entertainment
Ability to translate data into well-articulated and actionable ideas
Strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Excellent management, motivational, organizational, interpersonal, and quantitative/analytical skills
Detail-oriented and proven ability to thrive in a fast-paced environment
Demonstrated ability to learn new propriety software and processes quickly and proficiently
Understanding of Activation/Negotiation team functions
Proficient with Prisma, Microsoft/Google suite, 3rd party digital trafficking/verification/research platforms (comScore, DoubleVerify, Campaign Manager, etc.)

Nice To Haves

Entertainment experience highly preferred

Responsibilities

Lead all day-to-day aspects of digital planning and execution across multiple campaigns
Form and maintain strong client and vendor relationships
Guide the formulation of partner recommendations aligned with campaign strategy
Lead plan negotiations within digital marketplace
Develop innovative and creative media campaigns that drive awareness, watch intent and viewership
Manage the preparation of materials and lead the presentation of digital plan recommendations to clients
Responsible for overall accuracy and quality of internal and external deliverables
Lead by example assisting in all levels of the planning and activation process
Supervise, train, and develop skills of Assistants, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management
Participate in the recruitment and selection of junior staff
Mentor and guide direct reports to ensure proper education for advancement
Effectively communicate across all levels and be willing to adopt new skills
Serve as a resource for others in resolution of complex problems/issues
Require minimal supervision, relying on your own experience/ judgment
Maintain detailed awareness of digital media landscape, trends, challenges, and competition