Associate Director, Digital Activation (Hybrid- New York or Chicago)

Omnicom Media Group US PHD

14h•$70,000 - $125,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. Paid Media Associate Directors own the Advertising function on their book of clients. This includes developing overall paid media strategy, helping to grow the client’s business through additional advertising channels and ensuring team execution meets and exceeds client expectations. Overview PHD is a proud part of the global Omicom Network. In the US, we have 2,250+ people across 9 offices, dedicated to delivering insights that unlock demand potential, ideas that ignite consumer desire, and results that accelerate business growth for our clients. We are a dynamic, creative, and influential agency network that collectively combines to make OM the most awarded agency network in the world. Responsibilities Provide the highest level of media leadership on a client’s business on a day-to-day basis Demonstrate expertise in all digital media principles and apply them to a client’s business Serve as an effective communicator with the ability to both work and lead a group in a team environment Lead and foster a strong level of integration among all groups within PHD and partner agencies Specialize in Digital Direct, with knowledge in paid media: Search, Social and Programmatic Act as a solution-seeker who is always willing to jump over obstacles to bring the work from good to great, highly skilled in your craft and courageous in approach Bring inspiration, smarts, and clarity to programmatic planning, setting an agenda teams can happily and confidently take action on Continuously raise the bar on the programmatic product, helping clients and partners develop more creative media solutions to business challenges plan after plan Operate as a highly skilled self-starter who is organized, confident in your abilities, and unafraid to share opinions and new perspective

Requirements

Bachelor’s degree in marketing, advertising or communications
5+ years of work experience managing accounts focused on delivering and optimizing social/search marketing and/or other interactive advertising campaigns
Possess advanced knowledge of direct marketing principles and strategies
Have polished presentation, communication and listening skills

Responsibilities

Effectively manage and lead all Advertising team members on particular client team(s)
Identify training and development needs of client team and broader functional team
Develop processes, methodologies, best practices and frameworks for client team and broader functional team; work with team members to ensure they are being used
Consulting with individual client teams as needed to ensure best practices are being used and to brainstorm new approaches to achieving client goals
Lead hiring process for Advertising team members on their client team
Oversight for on boarding new clients within their office location
Ensure integration with other functional teams
Determine how to increase and expand paid media services for their clients
Help identify and test new channels and products, highlighting results and sharing across organization and externally
Ensure advertising strategy aligns with client’s overall business goals
Help business development team develop and present pitches, including providing oversight and guidance to junior team members assisting with the process
Main point of contact for search engine partners
Oversee terms and conditions, IOs, etc, including legal review and team communication
Point of escalation for engine related issues
Manage logins, ensure compliance
Responsible to ensure all client teams are informed of new products and engine enhancements
Coordinate presentations from providers for Advertising team or broader agency
Coordinate QBR from key engine partners
Provide the highest level of media leadership on a client’s business on a day-to-day basis
Demonstrate expertise in all digital media principles and apply them to a client’s business
Serve as an effective communicator with the ability to both work and lead a group in a team environment
Lead and foster a strong level of integration among all groups within PHD and partner agencies
Specialize in Digital Direct, with knowledge in paid media: Search, Social and Programmatic
Act as a solution-seeker who is always willing to jump over obstacles to bring the work from good to great, highly skilled in your craft and courageous in approach
Bring inspiration, smarts, and clarity to programmatic planning, setting an agenda teams can happily and confidently take action on
Continuously raise the bar on the programmatic product, helping clients and partners develop more creative media solutions to business challenges plan after plan
Operate as a highly skilled self-starter who is organized, confident in your abilities, and unafraid to share opinions and new perspective