Associate Director, Digital Activation

Omnicom Media Group US PHD•New York, NY

4d•$70,000 - $95,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. Responsibilities The Associate Director’s role is to provide the highest level of leadership on a significant piece of a client’s business. Associate Directors have an expertise in all digital media principles and the ability to apply these to defining, planning and executing against a client’s objectives. A successful Associate Director must be an effective communicator and possess the ability to both work with and guide a team of account managers responsible for client service. The Associate Director must lead and foster a strong level of integration of PHD among all groups within the Agency.

Responsibilities

Account Management & Business Growth
Execute Client level alignment and integration inclusive of Investment brief
Achieve client sign-off on contract, timelines and deliverables
Ensure agency and clients provide P&O team all necessary requirements for best-in-class programmatic planning and activation. Develop communication plan resulting in consistently delivered requirements
Deep proficiency in all integrated PHD partners (buying platforms, data, etc.); able to plan campaigns based on partner(s) technology capability/functionality
Developing planning objectives and strategies that are in line with the client’s marketing direction while continually seeking a consumer-centric view in all strategic thinking
Creating and maintaining solid client relationships at Strategist to Associate Director level on the client teams, including strategy development, project management, report delivery, and client communication
Creating and maintaining productive internal team relationships that ensure clients’ needs are met in a timely and efficient manner
Identifying and selling ideas internally ranging from campaign optimization strategies to client management
Developing a deep understanding of a client’s campaign and digital marketing business needs to service them effectively and convey their needs to internal teams and external partners
Working closely with the Data Intelligence team to understand current campaign performance and data, mining for opportunities to deliver better performance for assigned clients
Documenting and communicating client and campaign milestones, deliverables and decision points, either with client teams or directly with clients
Broad understanding of the capabilities and limitations of the technologies we employ, including key DSPs (primarily DV360), SSPs, CM360, GA, YouTube, etc. Playing an integral part in new product development and enhancements with our planning and analytics team
Meeting regularly with mid-level client counterparts and teams to review campaign performance, develop optimization recommendations and ensure campaign recommendations are implemented
Project management of contract, timelines, and deliverables for assigned
Communicating with the management team on account and group status in a professional manner befitting a senior level team member
Serve as project leader and mentoring peers along with junior members of the team
Identifying areas to improve the knowledge or skills of more junior team members
Leading junior Account staff as assigned, providing ongoing feedback, career coaching and direction
Develop and present presentations and proposals that clearly state and sell ideas to clients, internal teams and strategic partners
Deliver and communicate results and campaign milestones in a simple, succinct and compelling fashion