Associate Director, Digital Activation

Omnicom Media Group US OMD•New York, NY

6h•Hybrid

About The Position

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Associate Director will oversee a team of digital experts across paid search, paid social and programmatic.

Responsibilities

Responsible for developing others, no longer an individual contributor
Able to manage multiple, diverse team members and support them in development of goals
Encourages and facilitates learning and growth for others
Takes accountability and drives the team to do their best work
Able to own a room during a presentation
Able to manage up, down and across
Can lead meetings with confidence
Key driver in ensuring cross department and team collaboration
Can flex between managing the team, and being a collaborative member of the team
Proactively reaches out to share and leverage learning
Strives to positively influence peer group and cross functional team members
Creates opportunities for junior team members to get involved in projects that will help them stretch and grow
Understands complete scope and/or team responsibilities and manages hours and resources to get work done.
Develops and communicates ingenious strategies (challenging existing norms) in how the team meets goals and delivers work
Ensures team members take accountability for on-time and on budget quality execution
Provides leadership to team and is a responsible steward of deliverables
Conducting regular performance meetings within the team to manage the full delivery of budgets and KPI objectives, and ensuring the team meets deadlines
Total accuracy on all output and provides a quality control on the output of others in the team, acting as an escalation point
Anticipates opportunities and threats within the team and the marketplace
Supporting internal teams in the client relationship
Leading development plans for Associate Manager and Managers and coordinating the training of others in the team
Setting best practice for the team and ensuring consistency of standards.
Setting strategic objectives for the client and delivering against these.
Owns Media Investment Strategy recommendation development
Ensures best practices are being followed within Traffic Sheet and Media Plan creation
Able to communicate timeline issues up and down when necessary
Takes ownership of budget allocation and actualization across channels
Responsible for Managed Service partner strategy, and rules of engagement
Able to speak effectively and reliably to performance across all channels
Responsible for constant campaign innovation including channels and partners
Able to lead partner meetings and ask questions based on industry knowledge
Responsible for internal best practice trainings and pushing the investment discipline forward
Acts as day-to-day contact for PBQ
Traffic Sheet QA & Coordination with PBQ
Review Budget Tracker to ensure updates are made and are accurate
Complete QAs
Utilize Offshore tasks and ticketing system
Review Media Recos/Media plans
Work with marsci team to provide channel specific campaign performance updates
Attend vendor meetings where needed to provide investment expertise
Attend all required meetings and provide investment expertise/performance related needs where needed