Associate Director, Data & Platforms

PUBLICIS GROUPE•Chicago, IL

34d

About The Position

The Audience Design team is at the core of what we do at Spark Foundry. The Data & Platforms team of data and marketing technology specialists have deep expertise in the ever-changing universe of ad technology, data management, data-driven marketing, and enable a data-first strategy throughout our planning and buying process. The Associate Director will be integral in driving ad/mar tech and data integration conversations and strategies on behalf of our clients and then implementing these strategies with the Strategy, Activation, and Operations teams as well as clients themselves. The Associate Director will become an expert in the data landscape and will consult with internal teams and clients on partner/vendor selection, data onboarding, platform integrations, audience activation and testing framework, and audience reporting/insights. This highly motivated, detail-oriented individual will work with both the client and internal stakeholders to educate them on the myriad uses of data and to drive innovation in the use of data and technology for the client, think things like clean rooms, CDPs, advanced audience strategies, full-funnel measurement, etc. They will also generate insights and audience profiles to align with strategic planning and will work with third-party data vendors and publishers to maximize the data opportunity for the client and go beyond what is currently available. Successful candidates will have a well-rounded knowledge base of the digital advertising and data landscape and a passion for working with marketers to drive advertising value.

Requirements

5+ years of prior digital advertising experience in a client-services capacity
2+ years managing 2+ direct reports
In-depth technical knowledge of ad and marketing technology, including ad servers, rich media, dynamic creative, streaming video, OBA, ad verification, customer data management platforms, identity resolution solutions, DSPs, etc
Strong project management skills and keen ability to delegate
Strong understanding of digital media planning and management processes
Expert knowledge and experience with Identity Solution tools (eg. Epsilon, Liveramp, Neustar)
Expert understanding and usage of CDP (eg. Salesforce, Adobe, Treasure Data)
Expert understanding data flow within adtech/martech ecosystem.

Responsibilities

Manage data strategy for advertising clients, communicating strategies/recommendations to clients using a consultative approach
Understand how platform/data technologies work and offer the ability to explain technical concepts in ordinary terms (be technically savvy - understand the opportunities and limitations)
Identify opportunities - industry learning, meet with vendors and provide a POV, with a client lens and in desired format -- education/evangelize the findings
Oversee relationship with the Identity Resolution platforms, CDPs, or other AdTech solutions and project manage the deployment and activation of data technology solutions
Partner with internal Programmatic and media investment arms to support campaign activation as well as advanced data use cases
Oversee, author and/or constructively edit and review the writing of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency).
Share knowledge with client and internal teams regarding audience insights and results to impact business needs
Provides input to client business-related decisions
Ownership of day-to-day client relationship (mid-level)
Anticipates risks and prepares multiple resolutions
Actively manages client care strategies
Builds strong client relationships
Accountable for manager and associate level deliverables
Provides clear and concise direction and messages
Has "Intellectual Capital", understands people want to hear a point of view
Showcases the ability to manage & mentor others
Accountable for onboarding and team readiness