Associate Director, Cross-Channel Planning
About The Position
Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe. Overview The Associate Director, Integrated Media Planning (AD) acts as a marketing partner with our client and a key leader to the strategic direction of their brands. In succession to the Director, they strive to be the ‘expert’ on their clients’ business, a leader within the planning community and liaison between senior management and junior team members. The AD contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels. The AD is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture. They demonstrate a strong working knowledge of media across all channels and are data driven in their approach. The AD should use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs.
Requirements
- 5-7 years of media planning experience with strong agency background
- Mediatools, comScore, Nielsen NMI, Clear Decisions (MRI, Simmons, Scarbourgh), GWI (Global Web Index), Office (Office, Excel, PowerPoint)
- Experience managing 2+ direct reports
- Track record of cultivating and maintaining trusted client relationships
- Proven leadership ability and experience managing others; a strong desire and capability to grow and develop talent
- Hands-on media practitioner with the ability to create and execute a full funnel, omnichannel approach to planning
- Has a firm understanding on how to build and bring to life audience-first paid media strategies & the appropriate tools and inputs to support data-driven recommendations
- Advanced knowledge of media fundamentals (all channels) and an ability to train and educate more junior team members
- Expert level media math skills
- Compelling and persuasive written and verbal communicator and presenter. Knows how to reach a compromise when necessary.
- Strong comfort level with data, analytics, and measurement
- Experience collaborating with media owners, agency business units and creative agency partners in an integrated manner
- Comfortable working in a fast-paced, dynamic environment
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
