Associate Director, Strategic Planning

EVERSANA INTOUCH•New York, NY

About The Position

THE POSITION: Acting as the voice of the consumer at EVERSANA INTOUCH, an Associate Director Strategic Planning will work on a variety of projects guided by a tenured Planning Director or Group Planning Director. This person will provide research, insight and strategic guidance to a variety of accounts, consumer profiles and industry verticals.

Requirements

Minimum of six years of experience in planning, strategic planning and related communications experience; advertising agency experience is a huge plus
Proven ability to think creatively and evidence of success in developing multichannel strategies for brands and delivering them to market
Strong digital and analytical capabilities a must
Pharma/Healthcare background very nice to have
Storyteller and persuasive presenter
Deep understanding of digital channels, and knowledge of the various roles and contributions of other strategic disciplines such as CRM and social media
Resourceful, sees the big picture but likes to dig into the details, innately curious
Strong balance of creativity and analytics
Ability to simplify the complex

Responsibilities

Partners with creative, subject matter experts and account management peers to develop ideas and orchestrate planning and analytical activity for healthcare/pharma accounts
Synthesizes data and insights to drive integrated strategy development, comprehensive multichannel plans and creative ideas
Works with cross-functional team to develop brand strategies, digital cross-channel strategies, creative briefs, customer journeys and ecosystems
Establishes strong collaborative relationship within the groups and externally with key agency and client partners to consistently elevate the quality of thinking and ideas applied to the client business
Directs strategic key components of the client business and actively engages client
Leads multiple, simultaneous projects and assignments including delegating as appropriate
Takes lead on all annual planning deliverables
Identifies opportunities for improvement, organic growth and workflow efficiencies of agency
Starts to develop and actively participate in the development of POVs, channel/tactical plans, patient journeys and digital ecosystems
Actively supports new business activity where required
Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
All other duties as assigned
Responsible for and oversee their respective department.
Interview, select and supervise the activities of the department staff; communicate interpret and discuss with team the company policies and procedures.
Determine job objectives, work methods and performance standards; review performance relative to departmental objectives discussion appraisal with each employee and performance; authorize and communicate salary changes, promotions, transfers, discipline, and discharge and administer all other personnel actions.