Associate Director, Creative Production & Development, Travel + Leisure

People Inc • Los Angeles, NY

16d • Hybrid

About The Position

As Associate Director, Creative Production & Development, you focus on shaping and producing original video for Travel + Leisure and other People Inc. brands’ YouTube channels. The role blends creative direction with hands-on production. You develop and pitch platform-native concepts, direct talent and crews, and guide edits through final delivery. You own the full creative lifecycle for assigned series and one-offs, making sure every video feels fresh, reflects the brand’s voice, and supports measurable YouTube growth. You operate as a senior creative lead within the Lifestyle team, dedicated to delivering standout video across formats featuring both well-known and emerging talent. The job calls for a scrappy, resourceful operator who can shift between high-level strategy and on-set problem-solving. You thrive in constrained environments, consistently doing more with less by finding inventive solutions that deliver high-quality work without sacrificing speed or standards. You’re the creative engine for your productions and a key voice in shaping how brands show up on YouTube. Hybrid 3x a week- (New York City or Los Angeles) In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.

Requirements

• Exceptional collaborator with a growth mindset—open to feedback, generous with insights, and energized by the exchange of ideas that strengthens creative work and team outcomes.
• A strong creative sensibility and a clear point of view on what makes food storytelling work on YouTube.
• 6–8 years of experience developing, directing, and producing video, ideally within food, lifestyle, and documentary formats.
• A confident director who can lead talent, manage crews, and make smart decisions quickly, whether on location or in-studio.
• Sharp editorial instincts with a deep understanding of pacing, story structure, and visual clarity for digital audiences.
• Strong written and verbal communication skills, with the ability to clearly explain creative thinking and give constructive feedback.
• Proven ability to manage multiple projects at once while staying organized and detail-oriented.
• Solid grasp of YouTube best practices, audience behavior, and performance indicators that shape creative choices.
• Comfortable navigating shifting priorities and solving real-time production or post issues without losing momentum.
• Experience managing budgets, schedules, and creative workflows in partnership with production and post teams.
• Proficient in Adobe Premiere with enough post knowledge to guide editors effectively.

Responsibilities

• Creative Development: Lead creative ideation, developing and pitching original concepts for new series and tentpole videos that are tailored to platform best practices and strategic brand goals.
• Production & Directing: Direct multi-camera video shoots, managing both celebrity and non-celebrity talent to execute the creative vision and capture compelling content. Collaborate with other producers and directors to ensure all Travel + Leisure YouTube content meets brand, quality, and creative standards.
• Project Ownership: Manage the entire project scope, timeline, and budget in close partnership with the Production & Post Operations team to ensure projects are delivered on time and on budget.
• Post-Production Guidance: Lead the post-production process for your projects, providing clear, constructive creative feedback to editors to guide storytelling, pacing, and style from first cut to final delivery.
• Stakeholder Partnership: Serve as the primary point of contact and creative partner for brand stakeholders on your assigned projects, effectively communicating the creative vision and managing feedback.

Benefits

• Other compensation may include annual bonuses, and short- and long-term incentives.
• medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, and generous paid parental leave (birthing and non-birthing parents), all of which may vary depending on the specific nature of your employment with People Inc. and your work location.
• We also offer voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed