Associate Director, Commercial Enablement Global Imaging

GE HealthCare • Waukesha, WI

16h

About The Position

The Associate Director, Commercial Enablement & Growth Activation is responsible for improving commercial execution and accelerating growth by ensuring customer-facing teams have the right readiness, messaging, tools, and activation support across the buyer journey. This leader manages a team spanning Commercial Enablement and Growth Activation across the global imaging modalities, partnering closely with Product Marketing, Regional Marketing / Training, Commercial Excellence, VP&I, and key stakeholders to drive consistent execution across launches, campaigns, and market shifts. This role sits at the intersection of strategy and field execution — translating product and downstream marketing direction into seller actions, and building closed-loop feedback systems that continuously improve tools, programs, and commercial performance. GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.

Requirements

• Bachelor’s degree in Marketing , Business, Communications, Life Sciences, or related field.
• 8+ years of experience in commercial enablement, commercial excellence, sales operations, downstream marketing, or related commercial roles.
• Demonstrated experience building enablement programs that improve field execution and commercial outcomes.
• People leadership experience (direct people management strongly preferred).
• Strong cross-functional leadership skills in matrixed, global environments.
• Strong analytical skills and comfort using funnel metrics, adoption data, and insights to drive decisions.
• Experience with enablement platforms (e.g., Showpad , Seismic, Highspot ).

Nice To Haves

• Experience in healthcare technology, medtech , capital equipment, or regulated industries.
• Familiarity with enterprise buying dynamics and multi-stakeholder decision making.
• Experience implementing win/loss programs and partnering with Commercial Excellence.
• Experience applying AI tools to improve enablement and team efficiency.
• Experience enabling channel partners/distributors.

Responsibilities

• Team Leadership & Enablement Operating System Lead, coach, and develop a team responsible for Commercial Enablement and Growth Activation across Imaging modalities. Set clear priorities, roles, and operating cadence to ensure high-quality delivery and adoption. Establish scalable standards (templates, playbooks, toolkits, review cycles) to improve speed, consistency, and quality. Build a culture of high ownership, customer mindset, and continuous improvement.
• Sal es Challenges to Win (GTM-Driven Enablement) Translate the GTM plan and business priorities into a clear set of sales challenges to win (e.g., creating demand, differentiation, objection handling, value justification, competitive response, adoption/upgrade motions). Partner with Regional leaders and Commercial Excellence to ensure enablement priorities reflect regional realities and field needs. Ensure enablement supports key commercial roles involved in winning, including (as applicable): Product Sales Specialists / Regional Modality Leaders (PPS/RML) Strategic account teams (e.g., IAMs / enterprise teams) Inbound/outbound sales teams (BDR/SDR) Channel partners and distributors Define what “good” looks like for each role in key selling motions and ensure enablement reinforces consistent execution.
• Cross-Functional Partnership & Alignment Build deep partnerships with Product Marketing, VP&I, Downstream Marketing, Commercial Excellence, and Regional Marketing & Training to ensure enablement is aligned to strategy, grounded in evidence, and designed for adoption. Translate product strategy, value messaging, and market priorities into practical field tools and programs. Establish clear ways of working across teams (inputs, decision rights, review cycles) to reduce rework and increase speed-to-market. Ensure consistency across product messaging, downstream activation, and commercial execution.
• Buyer Journey Toolkits & Funnel Acceleration Build commercial toolkits that support execution across the customer buyer journey and funnel stages, including: awareness / first outreach discovery and qualification evaluation and differentiation proposal/value justification negotiation/closing adoption, utilization , and expansion Align enablement deliverables to key opportunity steps and commercial performance drivers. Ensure toolkits accelerate conversion and progression through the funnel.
• Commercial Tools, Training & Programs Oversee development of standard work for commercial tools such as pitch decks, one-pagers, messaging guides, battlecards, talk tracks, objection handling, and competitive tools. Develop training and reinforcement programs (e.g., launch training, role-based enablement, refreshers) aligned to field motions and GTM priorities. Build scalable toolkits that can be replicated across modalities and regions with appropriate localization .
• Launch Readiness & Market Shifts Lead commercial readiness planning for product launches, upgrades, and major campaigns. Ensure commercial teams and partners are equipped with clear messaging, competitive positioning, objection handling, and stage-based guidance. Drive readiness governance and reinforcement to ensure adoption and consistent execution across regions. Support major market shifts (competitive moves, new claims, pricing changes) with rapid enablement response.
• Regional Enablement Rhythm & Voice of Sales Establish a consistent operating rhythm with regional teams to evaluate enablement effectiveness and evolving needs. Create structured mechanisms to gather Voice of Sales feedback (what’s working, what’s missing, what’s ignored) from region to global. Use regional insights to prioritize tool updates, program improvements, and activation refinements. Ensure global-to-local execution is practical and supported with clear guardrails and guidance.
• Win/Loss Insights & Closed-Loop Improvement Partner with Commercial Excellence (global and regions) to implement and scale win/loss analysis and competitive insights. Translate win/loss findings into actionable improvements in messaging, differentiation, objection handling, and commercial tools. Build a closed-loop process that ties together: funnel data + win/loss + Voice of Sales + VP&I insights enablement improvements adoption tracking
• AI Enablement & Team Efficiency Drive adoption of AI tools and workflows to improve enablement speed, quality, and scalability. Establish team standards for using AI in content development, competitive updates, talk tracks, localization support, and iteration cycles. Identify high-value AI use cases (e.g., content summarization, objection handling variants, stage-based talk tracks) and implement practical ways of working. Partner with Digital/ MarTech and Legal/Compliance as needed to ensure responsible AI use.
• Performance Measurement & Continuous Improvement Define and track KPIs that connect enablement and activation to commercial performance, such as: content/tool adoption and usage training completion and reinforcement effectiveness funnel conversion improvements by opportunity stage win/loss trend shifts and competitive outcomes Use insights to continuously optimize enablement tools, programs, and activation plays.

Benefits

• GE HealthCare offers a competitive benefits package, including not but limited to medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level