Associate Director, Campaign Operations

Dow Jones•Princeton, NJ

33d

About The Position

The Associate Director position is responsible for executing comprehensive campaign strategies for Dow Jones. You will lead a team in designing and implementing effective website and ecommerce programs across Dow Jones flagship sites to enhance the customer experience and drive business growth. The ideal candidate is a strategic thinker with a deep understanding of marketing automation principles, data analysis, and customer segmentation. This position resides in the Marketing Operations team within the Marketing Organization. This person plays a critical role in implementing testing initiatives, quality control of our onsite promotions, as well as generating new business via nurturing relationships.

Requirements

Leadership and website experience, including strategy, user experience design, A/B testing, user journey development, conversion optimization, personalization, and web analytics
Minimum 10 years experience in marketing operations, marketing automation or similar position preferred
5+ years of experience in website operations management preferred
Strong technical proficiency with HTML5, CSS, JavaScript, and ad tag troubleshooting
Hands-on experience with digital platforms, including ad servers, DSPs, DMPs, and tag management systems
Experience with enterprise software (SaaS) with understanding of technologies in the marketing technology stack
Advanced knowledge of paywall platforms such as Piano Composer
Knowledge of Wordpress preferred
Knowledge of the ecommerce space
Experience in the use of third-party data sources for data mining and audience segmentation
Strong leadership and team management experience
Project management skills a must, with experience in project management software such as JIRA
Attention to detail and proficient quality assurance abilities
Time management and prioritization skills a must
Quick problem solving skills to address roadblocks and production issues
Strong written and oral communication skills needed
Experience in the development and use of business analytics, KPIs, and dashboards
Proven technical, analytical, and quantitative skills

Responsibilities

Manage a team of two to support various business units and stakeholders with ad ops requirements
Implementation and QC of marketing promotions on Dow Jones flagship sites, including publishing personalized offers and content on the website
Execute the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates
Management of the website campaign execution process from beginning to end, including but not limited to: gathering requirements, meeting with stakeholders and tech partners, communicating and translating technical specifications, quality assurance of the campaign, and launch of the final campaign
Utilize customer data and segmentation techniques to personalize marketing campaigns, ensuring relevance and effectiveness
Drive continuous A/B testing to enhance acquisition and retention rates, refining messaging based on data insights
Implement campaign metadata tagging to track and analyze website traffic and work with data science team to provide data insights via reports/dashboards
Manage digital asset library and data dictionary
Perform continuous quality assurance of web placements as well as user acceptance testing
Work closely with the offer management team to execute a comprehensive e-commerce strategy, ensuring that onsite acquisition campaign experiences and checkout process are seamless for all site visitors
Work with engineering teams to set standards, drive platform improvements, and ensure execution excellence
Act as the subject matter expert, facilitating knowledge transfer of website capabilities among stakeholders
Serve as primary point of contact for web vendors to leverage and enhance website campaign capabilities
Collaborate with cross-functional teams, including marketing, product, data analytics, and engineering to ensure a seamless and consistent customer experience across all touchpoints
Lead and mentor the team, fostering a collaborative work environment
Partner with direct manager and marketing partners to find opportunities for process improvement and increased efficiency