Associate Director, Brands

WassermanNew York, NY
3d

About The Position

Wasserman operates at the epicenter of sports, music and entertainment, serving talent, brands and properties on a global scale. Our brands and properties division works with iconic brands and rights holders, supporting business growth through all marketing disciplines. We're a trusted partner to every major league, team and venue, building meaningful connections between brands, properties and fans. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. Job Overview: Wasserman Marketing is looking for a motivated individual to join the Brands Retainer Client team in Brooklyn, NY. This position is responsible for leading, developing and managing a variety of current and prospective business relationships, sponsorships, and other partnerships in order to ensure client satisfaction. This position is expected to consistently provide excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality.

Requirements

  • Minimum of a bachelor's degree
  • 6+ years relevant experience with minimum 4 years of direct experience in account and project management (preferably in the sports or entertainment field)
  • Willingness to travel and be on-site at multiple events per year, including some international travel
  • Experience managing B2B customer hosting programming with direct responsibility for guest experience and on-site engagement
  • High-level proficiency with Microsoft Office applications; advanced skills in PowerPoint and Excel for deck development and performance tracking / calculations
  • Previous experience managing a team and balancing multiple external clients / stakeholders
  • Possesses exceptional communication skills, both oral and written. Can adapt to various situations and personalities and is capable of executing in a fast-paced environment
  • High level of initiative and works well independently and in a team environment
  • Plans and carries out responsibilities with minimal direction while capable of delegating tasks with accountability
  • Strong attention to detail and highly organized
  • Well-developed analytical and problem-solving skills
  • Valuation experience and familiarity with contractual language both in traditional sponsorship arrangements and non-traditional business-to-business partnerships
  • An openness to travel, though limited

Responsibilities

  • Support and lead on-site execution of select client events, including B2B customer hosting programs, serving in a visible, client-facing hosting capacity
  • Support our Strategy, Insights, and Measurement vertical, including the direction of all portfolio strategy projects for the client, showing an ability to conduct both quantitative and qualitative analysis to generate insights and recommendations
  • Lead the performance tracking, measurement, and reporting for all client partnerships across sports and entertainment
  • Contribute to key recap reports covering priority activation and end of year partnership verticals
  • Be an in-team expert on Wasserman valuation methodologies, tools, and implementation
  • Assists Senior Director in the management, training and professional development of more junior team members
  • Oversee interagency relationships related to job function; work with our Wasserman agency team to manage outside agencies and partner to ensure smooth execution of all client programs; mentor and guide status calls, integrate project plans, and more
  • Can demonstrate experience leading teams through condensed timelines over several time zones, multiple deliverables in parallel, various stakeholders and adhering to a process that ensures deliverable completion and maintains the highest quality possible
  • Oversee, initiate and delegate regular two-way communication between our day-to-day clients, client business units, client brand teams, internal Wasserman teams and all external partners and vendors to provide strong client service and set proper client expectations
  • Take a proactive role to understand Wasserman’s capabilities and service offerings in order to identify opportunities to present new capabilities to the clients
  • Is comfortable expanding beyond the remit of this particular role and is willing to support and/or help lead new client pitches and play a role in responding to RFPs
  • Think daily about business development and new revenue opportunities with existing clients and potential clients
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