Associate Director, Branded Content

Omnicom Media Group US PHD•New York, NY

11h•$70,000 - $125,000•Hybrid

About The Position

PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world’s leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world’s largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work. Responsibilities Support and contribute to the overall vision and management of branded content initiatives on behalf of our clients Actively build out content strategies and content opportunities that deliver on our clients’ marketing and media objectives with media networks, digital publishers, and more Develop sound content recommendations to clients, with insights, big ideas, cultural proof points, and compelling tactics Understand and implement approved measurement models to justify investment and quantify results from programs Develop close relationships with internal media strategy and investment teams to align our team’s content programs to broader strategic priorities and objectives Stay atop of current content, storytelling, and technology trends and how those may impact the client business Support the Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with clients and agency partners on a consistent basis Execution Serve as the day-to-day point of contact and content expert for clients, integrated agency teams, and partners to execute multiple programs across a calendar year, from strategy to ideation to creative development to execution Assist in the development and lead the activation of multi-platform distribution plans for programs across digital, linear, and social Develop and execute timelines, manage production schedules, adhere to deadlines, set up/organize internal/client meetings, and enforce ongoing team communication throughout program Ensure pre, during and post program measurement and optimization plans align to KPI’s and are in place for each program Manage internal and external work streams and production process for assigned projects during the creative development phase; development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more Team Management Reporting to the Director, you may also support the Executive Director based on assigned projects and client initiatives Thought Leadership Offer support to Content Leadership on new business pitches and marketing collateral on an as-needed basis

Requirements

Minimum 6 years’ experience in entertainment and content marketing, integrated partnerships, or strategic partnership development
Proven analytical, strategic thinking, communication, client service, and project management skills
Interest in and passion for the future of the marketing and media industries
Stellar written and verbal communication skills
Ability to address challenges, work under pressure, follow-through and solve problems quickly in the face of challenges
Ability to communicate information effectively and confidently in both verbal and written formats (development of ideas, pitches, research and recaps, client presentations, etc.)
Bachelor’s degree in Communications, Advertising, Media, or related field preferred
Passion for entertainment and culture opportunities for brands
Experience working with various marketing channels (including digital and social)
Experience in concept development, production oversight, and foundational understanding of working with and managing media partners
Understanding of the digital and social landscape
Experience implementing effective measurement models, synthesizing data to prove value and program success
Can manage peer level clients with a successful track record in account management and client service

Responsibilities

Support and contribute to the overall vision and management of branded content initiatives on behalf of our clients
Actively build out content strategies and content opportunities that deliver on our clients’ marketing and media objectives with media networks, digital publishers, and more
Develop sound content recommendations to clients, with insights, big ideas, cultural proof points, and compelling tactics
Understand and implement approved measurement models to justify investment and quantify results from programs
Develop close relationships with internal media strategy and investment teams to align our team’s content programs to broader strategic priorities and objectives
Stay atop of current content, storytelling, and technology trends and how those may impact the client business
Support the Executive Director with presentation materials, status updates, and ad hoc meetings to ensure successful communication with clients and agency partners on a consistent basis Execution
Serve as the day-to-day point of contact and content expert for clients, integrated agency teams, and partners to execute multiple programs across a calendar year, from strategy to ideation to creative development to execution
Assist in the development and lead the activation of multi-platform distribution plans for programs across digital, linear, and social
Develop and execute timelines, manage production schedules, adhere to deadlines, set up/organize internal/client meetings, and enforce ongoing team communication throughout program
Ensure pre, during and post program measurement and optimization plans align to KPI’s and are in place for each program
Manage internal and external work streams and production process for assigned projects during the creative development phase; development phase will require help with producing written and visual materials such as brand briefs to share with partners, client recommendations, program overviews, and more Team Management
Reporting to the Director, you may also support the Executive Director based on assigned projects and client initiatives Thought Leadership
Offer support to Content Leadership on new business pitches and marketing collateral on an as-needed basis