Associate Director, Brand Marketing (Factor)

HelloFresh • New York City, NY

9d • Hybrid

About The Position

Location: Hybrid role to the HelloFresh NYC Headquarters Factor is searching for an Associate Director of Brand Marketing to take the brand to the next level with ground-breaking full-funnel strategies. This person will work to shape brand strategy, and brand partnerships, organic social & content, PR, and creative. This role will ensure efforts are aligned across the broader organization and work in partnership with cross-functional teams including Growth and Product Marketing. The ideal candidate has increased awareness and consideration for a consumer brand, led successful, large-scale brand partnerships and multi-million dollar 360 marketing campaigns, and is familiar with growth marketing tactics across online and offline channels. This role reports into the head of Brand Marketing for Factor.

Requirements

• 7+ years brand marketing experience, primarily with brands in the consumer packaged goods or direct-to-consumer industries
• 2+ years brand partnership experience
• Experience leading projects with cross-functional teams
• Strong consumer orientation, knowledge of customer segmentation, insights development and targeting
• Full-funnel, multi-channel marketing experience
• Exceptional communication skills, both written and verbal
• Fluency in both organic and paid channel strategies
• Experience writing creative briefs and providing thoughtful feedback for marketing assets
• Proven experience and passion for working across functions and with senior leadership
• Balance of creative and analytical thinking
• Bachelor's degree

Responsibilities

• Help drive the brand vision and day-to-day decision making for Factor
• Develop strategies to strengthen brand metrics by shaping and evaluating creative campaigns and media plans
• Oversee the sourcing and implementation of brand partnerships
• Guide the development of high-quality creative assets across the consumer journey that are on-brand and align with channel best practices
• Help identify new, disruptive content avenues, working with PR and Organic Social to execute and Brand Analytics to measure the impact
• Build strong relationships with Growth Marketing channel leads ( Social, Digital, Search, CRM, Direct Mail etc.) and work together on tentpole campaigns throughout the year
• Partner with digital and physical product teams on a twelve-month strategy to position and promote new product offerings
• Act as key guardian and arbiter of brand to ensure creative campaigns and execution are unique, ownable and uphold premium brand equity

Benefits

• Competitive salary
• 401k with company match that vest immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chai

What This Job Offers

• Job Type: Full-time
• Career Level: Director