Associate Director, Brand & Experience Strategy

Publicis Groupe•New York, NY

About The Position

Associate Directors, Brand & Experience Strategy at Razorfish are influential figures, transforming analysis into direction for brands, team members and clients. The Associate Director specializes in customer experience and serves as the subject matter expert on customer strategies, channel recommendations, content strategy, industry trends, service design, personalization and targeting to build meaningful interactions for brands. They will be responsible for leading and executing brand and experience strategy projects that drive profitable growth for the agency. At this career stage, associate directors should be highly skilled in maintaining billable utilization, conducting in-depth industry and consumer audits, developing thought-leadership, and building relationships with clients.

Requirements

7+ years strategy, digital consulting, media and/or planning experience; 1+ year of leadership experience
Demonstrates solid understanding of current strategic planning best practices and how to use this knowledge to develop integrated cross-channel programs
Self-starter with an entrepreneurial spirit, vision, and leadership to help facilitate change within a team and client's organization
Excellent communication and presentation skills; dynamic (persuasive) in presenting ideas to clients and prospective clients from VP to C-level
Adept at storytelling and able to simplify and clarify complex concepts
Must possess a rigorous analytical approach as well as abstract problem-solving skills
Ability to develop strong client relationships and trust based on deep immersion into the client's business
Must have a "change agent" attitude; constantly pushing us and our clients to new opportunities, approaches, ideas, perspectives, etc.
Must be able to articulate design concepts, strategies and recommendations clearly through exceptional oral and written communication skills; good presenter and great listener

Responsibilities

Lead digital strategy engagements with a strong focus on business analysis, strategic modeling, differentiated digital experiences, key digital capabilities and/or road mapping
Facilitate workshops and ideation sessions to identify key strategic challenge(s) as well as digital business and marketing needs to be addressed; evaluate scope of strategic engagement
Work cross-functionally with other strategy colleagues, client partners, discipline leads, and other internal partners
Present strategy output and recommendations to clients and internal stakeholders
Build and manage strong working relationships with decision-makers of the client organization and become a trusted advisor
Proactively seek out opportunities to deepen client relationships and "elevate the conversation" within client organizations
Create RFP responses and proposals, and take a leadership role in pitching new business
Develop thought leadership pieces for publication and/or business development
Build strategy team expertise by mentoring junior team members and offering training in relevant methodologies, techniques, frameworks, etc.
Proactively work to improve process for strategy engagements and team workflow
Translate primary and secondary research inputs into tangible opportunities and actionable recommendations around which Creative can ideate
Participate in scoping of projects
Develop 360 campaign briefs that outline how new initiatives and content will be experienced across multiple channels
Review creative to ensure project meets strategic objectives

Benefits

Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances
medical coverage, dental, vision, disability, 401k, and paid time off