Associate Director, Brand Analytics

Otsuka Pharmaceutical Co., Ltd. • Princeton, NJ

20d • $164,530 - $245,985

About The Position

Job Summary The Associate Director of Brand Analytics role is a position designed to support the analytic needs of the assigned Brand Teams. This individual will be a part of the Insights & Analytics team, which is a customer-centric function that strives to keep patients and caregivers at the center of insights generation and strategic focus for Otsuka. Job Description The primary responsibilities of this role, Associate Director, Brand Analytics are to: Function as a proactive, consultative business partner who works with key brand stakeholders to inform business decisions through rigorous analyses and actionable insights. Provide strategic and tactical analytics support and business recommendations to CNS (Central Nervous System) brand teams through the analysis and interpretation of secondary market research data. Work with large syndicated pharmaceutical data sets (from IQVIA) to provide a comprehensive view of the market, noting strengths and limitations of the data / approach. Develop market maps and patient journey models to inform business strategy and brand forecasting models. Develop and maintain short-term and long-term inline brand forecasts. Collaborate with brand leadership and finance team on a periodic basis to update the forecasts. Able to decompose the forecast into basic building blocks and use it for creating key goals for performance tracking of the brand. Develop key driver models and subsequent segmentation schema to group target HCPs into actionable segments and provide inputs for sales force optimization, resource allocation, and multi-channel tactics across all customer types. Develop response models / ROI measurement for various personal and non-personal promotional channels, run marketing mix models /resource allocation simulations, pro-forma investment analysis, and communicate findings to brand leadership. Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research. Manage metrics and key performance indicators to track brand strategy, tactics and market performance. Develop and operationalize ongoing reporting needs. Proactively identify business opportunities and insights through secondary data mining and share with key stakeholders. Create a strategic advantage for the brand by combining the best available information with the best tools to drive decision making and evaluation of results from a strong basis in data and robust analytics. Collaborate with cross-functional partners to integrate analytics information and insights with other information sources, such as market research. Should be able to lead personnel with direct/indirect influence (direct reports, vendors, contract workers etc.). Will be responsible for budgeting process of the brand that the person is responsible for.

Requirements

• Experience with hands-on analytics work
• Experience with new product launches and/or LCM needs
• Understanding of various syndicated pharmaceutical datasets from IQVIA, formulary data from MMIT/Fingertip Formulary
• Programming/Coding proficiency in SQL and experience and/or understanding of other statistical tools such as R and SAS
• Experience in data reporting tools such as MicroStrategy, Power BI etc
• Strong analytical/quantitative skills and knowledge with the ability to understand the big picture
• Strong verbal and written communication skills, as demonstrated in management presentations, succinct PowerPoint stories and layout, as well as structured syntheses and recommendations
• Proven team and project leadership skills, and ability to work independently
• Experienced in identifying and retrieving appropriate data and analyzing secondary market research audits and resources (e.g. IMS, Symphony, Specialty Pharmacy)
• Expert in handling and analyzing various data types (e.g., patient longitudinal data, claims data, distribution, sales, demand, units, promotion, formulary)
• Bachelor’s degree, Post-graduate degree (Master’s/Ph.D.) in quantitative field highly desired (Statistics, Management Science, Operations Research, Engineering, Accounting, Business, Marketing, Economics etc.)
• 6+ Years Pharmaceutical Experience
• Accountability for Results - Stay focused on key strategic objectives, be accountable for high standards of performance, and take an active role in leading change.
• Strategic Thinking & Problem Solving - Make decisions considering the long-term impact to customers, patients, employees, and the business.
• Patient & Customer Centricity - Maintain an ongoing focus on the needs of our customers and/or key stakeholders.
• Impactful Communication - Communicate with logic, clarity, and respect. Influence at all levels to achieve the best results for Otsuka.
• Respectful Collaboration - Seek and value others’ perspectives and strive for diverse partnerships to enhance work toward common goals.
• Empowered Development - Play an active role in professional development as a business imperative.

Responsibilities

• Function as a proactive, consultative business partner who works with key brand stakeholders to inform business decisions through rigorous analyses and actionable insights.
• Provide strategic and tactical analytics support and business recommendations to CNS (Central Nervous System) brand teams through the analysis and interpretation of secondary market research data.
• Work with large syndicated pharmaceutical data sets (from IQVIA) to provide a comprehensive view of the market, noting strengths and limitations of the data / approach.
• Develop market maps and patient journey models to inform business strategy and brand forecasting models.
• Develop and maintain short-term and long-term inline brand forecasts.
• Collaborate with brand leadership and finance team on a periodic basis to update the forecasts.
• Able to decompose the forecast into basic building blocks and use it for creating key goals for performance tracking of the brand.
• Develop key driver models and subsequent segmentation schema to group target HCPs into actionable segments and provide inputs for sales force optimization, resource allocation, and multi-channel tactics across all customer types.
• Develop response models / ROI measurement for various personal and non-personal promotional channels, run marketing mix models /resource allocation simulations, pro-forma investment analysis, and communicate findings to brand leadership.
• Support product and market opportunity assessments, situational analyses, trend identification, market sizing, and competitive landscape research.
• Manage metrics and key performance indicators to track brand strategy, tactics and market performance.
• Develop and operationalize ongoing reporting needs.
• Proactively identify business opportunities and insights through secondary data mining and share with key stakeholders.
• Create a strategic advantage for the brand by combining the best available information with the best tools to drive decision making and evaluation of results from a strong basis in data and robust analytics.
• Collaborate with cross-functional partners to integrate analytics information and insights with other information sources, such as market research.
• Should be able to lead personnel with direct/indirect influence (direct reports, vendors, contract workers etc.).
• Will be responsible for budgeting process of the brand that the person is responsible for.

Benefits

• Comprehensive medical, dental, vision, prescription drug coverage, company provided basic life, accidental death & dismemberment, short-term and long-term disability insurance, tuition reimbursement, student loan assistance, a generous 401(k) match, flexible time off, paid holidays, and paid leave programs as well as other company provided benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees