Associate Director, Audience Strategy

PUBLICIS GROUPE•Chicago, IL

32d•$110,580 - $158,865

About The Position

Media always starts with an audience. Audience Design is the intersection of Strategy, Data & Tech applied to drive growth on behalf of our clients and their brands. With the power of Epsilon Identity at the center, we can unleash these capabilities at massive scale at Publicis Groupe. Our team is a mix of researchers, strategists and technology experts and consultants. The Audience Strategy Associate Director will support internal agencies and clients by leveraging data and analytics to drive audience strategy, deliver actionable insights, and enhance targeting efforts. This role will require strong analytical skills, data fluency, and collaboration with cross-functional teams. The ideal candidate will have experience in media, creative, content, and/or analytics disciplines. Knowledge of research techniques and segmentation techniques are critical. Candidates should also have applied knowledge of commonly used advertising technology.

Requirements

5+ years experience in media planning/strategy (emphasis on digital), &/or ad technology (including previous agency side experience)
2+ years team managing 2+ direct reports
Familiarity with data visualization using tools such as Tableau, R, and advanced knowledge of Microsoft Excel and PowerPoint
Strong understanding of audience tools (MRI, GWI, Epsilon)
Strong understanding of digital marketing, CRM, and audience segmentation
Excellent problem-solving and critical-thinking skills with the ability to interpret complex data sets
Advanced presentation, storytelling, and project management skills
Strong understanding of Online Display, Video and Mobile campaigns, as well as knowledge of Ad Tech platforms
Familiarity / experience with third-party ad serving platforms, DSPs, CDPs, 3rd Party data, pixels and Ad Servers
Familiarity with customer acquisition goals and optimizing to CPA, CTR, Completion Rate, etc.
Understand Web analytics tools (e.g., Google Analytics)

Nice To Haves

SQL, SAS, or Python a plus

Responsibilities

Guide & drive use of audience data to impact media strategies for client account(s) based on overall objectives
Thoroughly understands the use cases of each audience tool and when to use which based on needs
Collaboration with Data Science: Work closely with data science teams to mine and analyze data, uncover key insights, and translate findings into actionable recommendations that support audience growth strategies
Audience Profiling and Customer Journey Mapping: Analyze first party and third-party data to create detailed audience profiles, uncover behavioral insights, and map customer journeys that inform strategic planning and marketing activation.
Strong foundation in strategic and critical thinking, finding ways to innovate and collaborate with teams to improve outputs
Cross-Team Collaboration: Partner with agency teams across various disciplines to ensure alignment of audience strategies with broader marketing initiatives. Serve as a bridge between the Audience Insights team and partner agencies, providing data-driven guidance and solutions.
Successful at building strong, collaborative client relationships, instilling trust and authority on behalf of the agency
Identify opportunities and industry learning. Meet with vendors and provide a POV with a client lens and in desired format. Educate/evangelize the findings
Confidence, composure, and polished presentation skills to effectively attend and lead in-person meetings with key clients
Excellent written and verbal communication skills, especially the ability to communicate technical concepts to a non-technical audience
Ability to think strategically, consider the bigger picture, analyze everything and think critically when solving problems to produce unconventional solutions
Strong project management skills and keen ability to delegate, with the capacity to successfully manage multiple workstreams at one time
Able to take care of the day-to-day part of overseeing others and good at helping them grow and realize their own potential
Flexible and able to keep up with a fast-paced, constantly-evolving environment
Self-motivation and organization are key due to coordination with multiple internal & external clients
Manages with direction from director
Provides input to client business-related decisions
Accountable for Manager and associate level deliverables
Provides clear and concise direction and messages
Has "Intellectual Capital", understands people want to hear a point of view
Showcases the ability to manage & mentor others
Accountable for onboarding and team readiness