Associate Director, Analytics

Omnicom Media Group US•Chicago, IL

8d•$70,000 - $125,000•Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Requirements

Solid industry knowledge in marketing analytics and data, including first and third party data, data lakes, data clean rooms, and aggregated and user level data.
Experience supporting integrated marketing efforts across media and customer journeys, including exposure to budgeting, revenue forecasting, and ROI measurement.
Working knowledge of audience-based marketing and data driven advertising approaches.
Strong analytical and problem-solving skills, with the ability to clarify business questions, work through data-driven solutions, and support issue resolution.
Demonstrated ability to build productive client relationships and collaborate effectively with cross functional partners.
Clear and confident communication and presentation skills. Able to explain analytical findings and business implications in a straightforward way.
Ability to support the development of colleagues. Strong organizational and prioritization skills, with experience in business writing, analysis, and basic project management, including scope, timing, and deliverables.
A university degree and 5+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting

Nice To Haves

Knowledge of agency-side media campaign planning and execution process is desirable, but not required

Responsibilities

Build a strong understanding of client business goals, strategic priorities, and competitive dynamics. Support the development of data driven approaches to address those needs.
Contribute to analytics work that delivers clear and actionable insights. Help shape findings into narratives that inform client decisions and campaign optimization.
Support the development and execution of the Measurement Plan and Learning Agenda, including the design and analysis of tests with defined KPIs tied to client objectives.
Manage media performance reporting across multiple campaigns in partnership with Planning and Investment teams. Deliver clear analysis that explains results and recommends next steps.
Ensure accurate and timely delivery of scheduled and ad hoc reporting and analysis.
Support research initiatives that strengthen consumer understanding and inform strategy development.
Identify opportunities to improve processes, tools, and team workflows.
Mentor junior team members and contribute to a collaborative, high performing team culture.