Associate Director, Analytics

PUBLICIS GROUPE•Birmingham, MI

32d

About The Position

We are seeking a hands-on Digital Analytics Leader to serve as our Adobe Subject Matter Expert, and technical architect partnering with Paid Media, Site, MarTech, IT, and agency partners to build a data driven, privacy compliant foundation for Stellantis. As Associate Director, Media & Site Analytics, you'll be instrumental in bringing together multiple data sources to garner insights and inform decision-making. This position requires strategic and technical experience, with an ability to drive forward complex projects that positively impact our client's business. The Associate Director will communicate complex ideas to both internal leaders and external senior level clients.

Requirements

5-7 years in digital analytics / MarTech implementation, with at least 3 years hands-on Adobe Analytics & Launch and 1+ year on Web SDK or AEP components.
3-4 years' experience with Digital Media Platforms and Analytics tools. Ability to translate paid media to site analytics, and vice versa.
Strong client management/consultative experience presenting and resolving issues
Expert level understanding of Adobe Workspace, Segments, Calculated Metrics/Functions and reporting capability.
Experience with Server-side tagging architectures (Adobe Edge, GTM Server, or similar).
JavaScript/TypeScript proficiency for tagging and single-page app tracking (React/Next.js a plus
Consent frameworks (OneTrust or similar) integration.
Familiarity with GA4, GTM configurations and BigQuery exports.
Advanced MS Office skills (MS Word, Excel, PowerPoint)
Ability to turn around projects and meet deadlines, multi-task, and adapt to change in a fast-paced environment
Strong critical thinking and hands-on problem-solving skills and a demonstrated ability to mine data for relevant, actionable insights
Excellent communication skills with the ability to communicate/translate complex concepts to a non-technical audience
Quantitative skills and the ability to dig into the numbers
Excellent organizational skills and attention to detail a must
Experience analyzing data across different platforms (SQL, R, Tableau, PowerBI)

Responsibilities

Serve as Adobe Analytics and GA4 SME for internal and external teams. Educate media analytics teammates on respective Analytics platforms, reporting & insight use cases. Assist in troubleshooting and product enhancements.
Ensure Analytics Reporting & Segment Alignment; Work with Publicis Platform teams on reporting integrations and necessary requirements
Client point of Contact for media and site analytics initiatives
Leverage data to identify the key touch points/factors that drive business decision making
Support migration efforts, while maintaining and enhancing current Tagging and Privacy Infrastructure.
Key thought leader, gathering insights across disparate data sources to help describe product performance with a client's broader business goals and objectives
Driving the use of data in decision-making throughout the organization, partnering with experts, vendors and organizational leaders
Building framework that can collect and visualize data sources that is flexible enough to answer unique business situations
Build relationships with clients, colleagues, and emerging technologies and data providers
Identify, assess, and manage implementation of data sources and tracking solutions
Acts as primary day-to-day contact on complex projects. Facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third-party

Benefits

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

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