Sullivan is seeking an Associate Director, Analytics to lead and evolve how we measure, report, and optimize experiences and campaigns. This role bridges creative, strategy, and technology—ensuring our clients have the data, tagging, and insights they need to make smarter decisions. The ideal candidate will have a thorough understanding of analytics; both from a brand and client engagement perspective as well as a track record of successfully building analytic approaches and conducting qualitative research across a broad mix of clients and marketing objectives. A major responsibility of this role will be to build upon the Sullivan approach, deliverables, and infrastructure for analytics for existing clients as well as provide measurement guidance on all new business pitches. In addition, this candidate will work alongside the Sullivan growth team to report results, drive data driven tests and continually optimize our own marketing program. This is a unique opportunity to own and gro w Sullivan’s analytics foundation -- to help drive innovation, the use of AI and thought leadership throughout a vibrant and dynamic organization. From tagging and dashboards to measurement frameworks and client strategy. You’ll help shape how data drives creativity, performance, and storytelling for clients across financial services, higher education, and technology. You’ll work hands-on with Google Tag Manager, GA4, Looker Studio, and Tableau to implement tracking, build dashboards, and deliver actionable insights. You’ll also lead the development of measurement frameworks and transform business requirements into clear, data-driven analytics plans. This role combines analytical depth, technical implementation, and client partnership.