Associate Director, Account Management

Omnicom Media Group US•Atlanta, GA

10d•$70,000 - $125,000•Hybrid

About The Position

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OMG agencies around the globe. Overview: The Associate Director, Account Management, is a centralized role that will be tasked with driving Influencer strategy and client management within OMG’s dedicated managed service product, Creo. The core responsibility of the role is overseeing a group of Account Management professionals, leading client/agency communications, presenting campaign strategy and campaign reporting and serving as key point of contact throughout a partnership lifecycle. The role will serve all OMG agencies across the organization, working in symphony with clients and IATs on the execution and amplification of Creator campaigns.

Requirements

In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling
Strong agency account management background and comfort in leading internal and external conversations
Thorough understanding of the Influencer ecosystem including paid and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement
Excellent relationship building with internal and external stakeholders
Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view
Highly analytical with ability to evaluate campaign performance for optimization and contextualization of results in client reporting
Creative minded with ability to translate social trends and influencer archetypes to client business objectives
High levels of integrity, autonomy, and self-motivation
Critical thinking and problem solving tied to implementation of new processes and process improvements
Strong business acumen and the ability to make highly impactful decisions in a timely manner
Strong people mentorship/leadership with comfort providing feedback and developing employees
Bachelor’s degree (Marketing/Advertising/Communications preferred)
4-7 years of experience within Influencer and media environments
Hands on experience managing Influencer campaigns and client management with blue-chip companies
Experience working on client business in a variety of industries
Experience managing direct reports

Responsibilities

Lead influencer communication for OMG, OMC, and Creo clients, including proposal development, commercial agreements, and client communication from initial briefing to completion
Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioning tied to the media environment
Lead client communication across influencer campaign lifecycle from identification to campaign reporting, and possess strong communicative abilities to relay the respective stages to clients
Articulate workback schedules and coordinate internal and external deliverables to keep timelines on track
Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business
Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, media amplification, commerce, and measurement