Associate, Digital Marketing

Government Executive Media Group LLC • Washington, DC

5d • $50,000 - $55,000 • Hybrid

About The Position

GovExec is seeking a Digital Marketing Associate to join our team. As Digital Marketing Associate, you will be responsible for owning marketing programs on behalf of our clients and focusing on strategic projects to achieve team & department goals. You will also develop and execute strategic digital tactics to grow GovExec’s brand databases and audience reach across editorial products, as well as develop, monitor and analyze data-driven campaigns to reach targeted audiences.

Requirements

• Bachelor’s degree in a related field.
• 6 months to 2 years of experience in a related role.
• Strong written and verbal communication skills.
• Strong organizational skills.
• Flexibility and interest to learn new skills, technologies, and industry trends.
• Initiative to drive new ideas forward in the marketing industry.
• Familiar with Microsoft Suite, Adobe Suite, and Google Suite.

Nice To Haves

• Experience with HTML, Sailthru, or email marketing is a plus.
• Experience with social media is a plus.

Responsibilities

• Own, develop and enhance sponsorship marketing campaigns to meet strategic client goals and assist in sales renewal opportunities. This will include email marketing campaigns, demand generation, website advertising, and more.
• Develop engaging audience marketing campaigns to increase brand awareness and reach editorial audience goals.
• Assist Digital Managers in developing and enhancing digital acceleration products to ensure client success and development of a profitable product.
• Contribute to strategic projects to ultimately help achieve company and department goals.
• Analyze campaign delivery status through campaign completion across the team. This will include analysis of organic growth tactics, their reliability of delivery and how we can improve or implement new tactics.
• Employ email best practices for send times, subject lines, list segmentation, format and deliverability. Analyze open rates and click-through rates to shape email distribution strategy.
• Perform other duties as assigned.

Benefits

• Medical, dental, and vision insurance plans
• 401(k) retirement plan with company match
• Open time off policy
• Twelve weeks paid parental leave
• Supportive, collaborative teams
• Unique opportunity to help government officials from a private sector company
• Expansive learning and development opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 101-250 employees