Associate Digital Marketing Manager

WillowTree Apps•Columbus, OH

59d•$70,000 - $94,000•Hybrid

About The Position

As an Associate Digital Marketing Manager, you'll support complex business/technical integrations and impact our clients' products through data-driven decisions. You'll be an integral part of helping our clients meet their business goals as we launch their digital marketing campaigns!

Requirements

1- 2+ years of professional experience in a client-facing marketing strategy role
Demonstrated proficiency in deploying campaigns in Braze and other customer engagement platforms
Experience successfully developing and supporting multi-phase projects with diverse stakeholders
Excellent written and verbal communication skills
Proficient in HTML/CSS for emails, landing pages, content cards, and in-app messages
Extensive knowledge of data-driven marketing practices: audience segmentation, personalization, retargeting, exclusions, etc.
You can present complex ideas to clients and team members in a compelling and energetic way
You're empathetic to client needs and can help find solutions if problems arise

Nice To Haves

You've collaborated on diverse, cross-functional teams
You've successfully planned and deployed integrated digital marketing or communications campaigns to drive acquisition, increase retention, or improve customer long-term value

Responsibilities

Support complex strategy and execution projects across a variety of client apps and tools in the MarTech landscape, such as Braze, Adobe Experience Platform, Marketo, Segment, mParticle, Branch, Appsflyer, Amplitude, Salesforce Marketing Cloud, and Punchh
Help provide ongoing coaching and mentorship through documentation and training
Collaborate on discovery engagements to learn our clients' business goals and determine their optimal marketing tech stacks and tactics
Drive client success and satisfaction by joining ongoing marketing service engagements with clients, including push and email campaigns, outcomes-based analytics, and data reporting to demonstrate ROI
Provide feedback to internal teams on creative asset and content development
Resolve a wide range of customer inquiries from basic education to technical operations
Develop and launch multi-channel marketing strategies to improve engagement, conversion, and retention metrics
Collaborate with technology vendors to develop customized marketing solutions for clients
Analyze integrated marketing performance by audience segment and make adjustments to optimize customer experience, personalization, and relevance