Copy of Associate, Digital Campaign Marketing

Informa Group Plc.•Washington, DC

19h•$50,000 - $60,000

About The Position

The Digital Marketing Associate role is a dynamic opportunity within Informa TechTarget’s centralized Campaign Marketing, Strategy and Execution division, responsible for overseeing all aspects of inbound and outbound marketing campaigns for the Technology Markets. The qualified candidate will have experience with email marketing, lead generation, tracking and analysis and will have strong writing skills, an acute attention to detail, and be deadline oriented. Additionally, the candidate will need to have an understanding of marketing fundamentals such as segmentation, A/B testing, data analysis, web analysis and marketing automation.

Requirements

B.A. - Marketing, English, Communications, Public Relations, Business Administration or similar areas of concentrations
Excellent writing and communication skills (copywriting and creative writing is at least 50% of this job)
HTML experience or familiarity
Strong proficiency with MS Office products (Word, Excel, PowerPoint, Teams), familiarity with Eloqua or similar CRM helpful
Some familiarity with A/B Testing concepts
Experience or familiarity with email marketing from set up through deployment
Knowledge of social media platforms including LinkedIn, Facebook, Twitter for marketing outreach purposes
Highly organized, strong attention to detail, with the ability to work in a deadline-oriented environment
Ability to work independently, coordinate multiple priorities, and meet multiple deadlines and high volume with a proactive approach
Proven ability to work creatively and analytically in a problem-solving environment demonstrating teamwork, innovation and excellence
A team player with a “can-do” attitude who is eager to learn and grow within the Informa family

Nice To Haves

Understanding of the B2B marketing environment is a PLUS

Responsibilities

Execute and oversee successful marketing campaigns to meet webcast, content syndication, and survey goals
Manage all aspects of outbound email marketing campaigns, including copywriting, designing HTML, setting deployment strategies, developing QA process and tracking
Contribute to inbound social media marketing on brand Twitter and LinkedIn pages
Collaborate with sales, editorial, and project management daily to ensure campaigns run optimally
Utilize measurement and analytics to deliver against expected business results and key performance targets
Analyze industry and competitive data. Utilize meaningful and relevant data to improve effectiveness and efficiency of demand gen programs
Maintain tracking reports for all executed campaigns
Work within our Project Management Platform to record campaign efforts, hours, program specifics and completion
Participates in Informa-led communities and team building groups

Benefits

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
Broader impact: take up to four days per year to volunteer, with charity match funding available too
Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
A flexible range of personal benefits to choose from, plus company funded private medical cover
A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
Recognition for great work, with global awards and kudos programmes
As an international company, the chance to collaborate with teams around the world