Associate, Digital Campaign Marketing

Informa Group . • New York, NY

9d • $50,000 - $60,000 • Hybrid

About The Position

This role is based in our 605 Third Avenue office. Are you passionate about driving impactful marketing campaigns and leveraging data to deliver exceptional results? Informa TechTarget is seeking a talented and detail-oriented Digital Marketing Associate to join our centralized Campaign Marketing, Strategy, and Execution division. This role offers an exciting opportunity to oversee inbound and outbound marketing campaigns for the Technology Markets, collaborating with cross-functional teams to achieve business goals. As a Digital Marketing Associate, you will play a pivotal role in executing and optimizing marketing campaigns, managing reporting processes, and contributing to team initiatives. If you have experience in email marketing, lead generation, data analysis, and marketing automation, along with strong writing skills and a keen eye for detail, we want to hear from you!

Requirements

• Bachelor’s degree in Marketing, English, Communications, Public Relations, Business Administration, or a related field.
• Exceptional writing and communication skills, with copywriting and creative writing comprising a significant portion of the role.
• Familiarity with HTML and experience in email marketing, including setup and deployment processes.
• Proficiency in MS Office tools (Word, Excel, PowerPoint, Teams)
• Basic knowledge of A/B testing concepts and their application in marketing strategies.
• Experience with social media platforms such as LinkedIn, Facebook, and Twitter for marketing outreach and engagement.
• Strong organizational skills and attention to detail, with the ability to thrive in a fast-paced, deadline-driven environment.
• A proactive approach to managing multiple priorities and meeting high-volume deadlines independently.
• Proven ability to think creatively and analytically, demonstrating teamwork, innovation, and excellence in problem-solving.
• A collaborative team player with a positive, “can-do” attitude and a willingness to learn and grow within the Informa family.

Nice To Haves

• A solid understanding of the B2B marketing environment is highly desirable.
• Experience in Eloqua or similar CRM platforms being a plus.

Responsibilities

• Plan, execute, and oversee marketing campaigns to achieve webcast, content syndication, and survey objectives.
• Manage all aspects of outbound email marketing campaigns, including copywriting, HTML design, deployment strategies, quality assurance, and performance tracking.
• Contribute to inbound social media marketing efforts on brand Twitter and LinkedIn pages.
• Collaborate daily with sales, editorial, and project management teams to ensure campaigns are optimized for success.
• Leverage analytics and measurement tools to deliver against key performance targets and business outcomes.
• Analyze industry trends and competitive data to enhance the effectiveness and efficiency of demand generation programs.
• Maintain accurate tracking reports for all executed campaigns.
• Record campaign efforts, hours, program specifics, and completion details within the Project Management Platform.
• Actively participate in Informa-led communities and team-building initiatives.

Benefits

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees