Associate, Digital Audience | Public Affairs & Engagement Team

Good Reason Houston • Houston, TX

2d • $55,000 • Hybrid

About The Position

We aim to make Houston the top public education city in the nation. The Associate, Digital Audience will help bring this vision to life by ensuring that Good Reason Houston’s digital voice (and the voice of its other brands) is powerful, creative, and impossible to ignore. The Associate, Digital Audience will explain complex education policy in creative, emotional, and accessible ways across social media, ensuring that the joy of a scholarship celebration or the momentum of a policy victory radiates through every post. This person will cultivate a digital community that not only understands Houston’s education landscape but feels inspired to make it better. In addition to managing our social feeds, this person will keep our website fresh with timely updates, stories, and insights so Houstonians know they can rely on us for the latest on public education—and build a habit of checking back often. They will also ensure newsletters are delivered on time, keeping our audience consistently informed. This position is ideal for an energetic, deadline-driven, creative brainstormer who thrives on collaboration and wants to use digital storytelling to spark understanding and action. The Associate, Digital Audience will report to the Manager, Content.

Requirements

• Proven experience (3+ years) in social media, digital storytelling, online audience engagement, and e-newsletters.
• Strong understanding of current marketing trends and multimedia platforms.
• Excellent written and verbal communication skills with a keen eye for detail.
• Ability to think strategically and execute tactically in a fast-paced environment.
• Proficiency in marketing analytics tools (e.g. Google Analytics, Meltwater, etc.).
• Creative thinker with the ability to generate innovative ideas and solutions.
• Strong project management skills and ability to prioritize tasks effectively.
• Team player with strong interpersonal skills and ability to collaborate across departments.

Responsibilities

• Social Media Storytelling & Engagement (45%) Translate education policy, data, and organizational wins into creative, emotionally resonant posts across Instagram, X/Twitter, Facebook, LinkedIn, and emerging platforms.
• Capture and convey the energy of key moments—whether it’s a check giveaway, teacher spotlight, or policy victory—so that audiences feel inspired to share and act.
• Engage directly with followers, partners, and influencers in comments, messages, and threads to foster a lively, connected community.
• Track real-time trends, news, and cultural moments to spark timely, relevant content that elevates Good Reason Houston’s voice.
• Website Content & Updates (25%) Keep the Good Reason Houston website fresh with updated stories, data insights, and campaign news so Houstonians build a habit of visiting regularly.
• Collaborate with colleagues to feature timely content that positions GRH as the go-to source for what’s happening in Houston public education.
• Ensure all content is accurate, accessible, and aligned with brand voice and design.
• Newsletter Production & Distribution (20%) Draft, design, and distribute regular newsletters that deliver education news and insights consistently, on time, and with high-quality storytelling.
• Collaborate with internal teams to ensure newsletters reflect the most relevant and urgent updates.
• Monitor performance and experiment with formats to strengthen open and click rates.
• Analytics & Learning (10%) Monitor performance across platforms—social, web, and email—to assess engagement and growth.
• Translate insights into recommendations that drive continuous improvement in content strategy.
• Participate in team reflections and brainstorms to push creative boundaries and test new approaches.

Benefits

• 401(k) (automatic 3% employer contribution)
• life, medical, dental and vision insurance packages
• Each employee accrues 35 paid time off days per calendar year in addition to the 19 paid holidays per year.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed