Digital Engagement Associate

WorkMoney, Inc. • La Crosse, WI

4d • $82,000 - $82,000 • Remote

About The Position

The Digital Engagement Associate plays a critical role in supporting WorkMoney, Inc.’s engagement work with members in key communities. This position focuses on researching local messaging opportunities, drafting and sending digital engagement content, ensuring quality and accuracy in builds, and analyzing performance to help refine our communications strategy in Wisconsin. This is a time-limited, project-based role, with an expected duration of approximately six months, subject to program needs.

Requirements

• 1-3 years of experience in digital engagement, communications, or campaign operations
• At least 1 year of experience with project coordination and/or operations
• Familiarity with peer-to-peer or SMS messaging platforms (e.g. Strive, Hustle, ThruText)
• High attention to detail with strong organization and multitasking skills
• Ability to interpret performance data and apply insights to improve message outcomes
• Strong written, verbal, and interpersonal communication skills with an understanding of audience-centered messaging
• Proficiency with productivity and communication tools (e.g., Google Workspace, Slack)
• Demonstrated ability to work collaboratively in a remote, cross-functional environment
• Strong commitment to WorkMoney, Inc.’s mission and member-first engagement

Nice To Haves

• Reside in Wisconsin, Green Bay or La Crosse areas, with ability to travel across territory occasionally for events
• Experience in a campaign-style, fast-paced work environment
• Familiarity with data analysis, A/B testing, performance dashboards, or other analytics tools
• Comfort interpreting qualitative member feedback alongside quantitative results

Responsibilities

• Research and propose messaging tailored to key Wisconsin regional audiences, aligning with organizational priorities and campaign goals
• Build, schedule, send, and QA digital messages across peer-to-peer (P2P), SMS and email platforms
• Ensure all communications are accurate, timely, and aligned with organizational guidance and member engagement goals
• Manage back-end operations in engagement platforms, including audience assignments, uploads, scheduling, and reporting configurations
• Monitor ongoing message performance, identifying trends and anomalies to inform adjustments
• Track and analyze key performance metrics across campaigns
• Produce regular reports summarizing results, response trends, and recommendations for optimization
• Surface member insights from message responses to improve tone, clarity, and resonance
• Partner with colleagues across the organization to ensure message content and targeting strategies are cohesive and accurate
• Contribute to internal documentation of messaging activities, results, and lessons learned
• Participate in team meetings to share insights and align on engagement strategies
• Contribute to internal quality standards and process improvements for message production and delivery
• Assist with campaign planning or coordination tasks in cross-functional collaboration
• Support special projects or rapid-response messaging needs
• Promote knowledge sharing and professional growth to build team capabilities and ensure high-quality work
• Provide support across various Marketing team functions, contributing to the department’s broader goals and responsibilities as needed
• Contribute to team discussions about strategy to improve engagement and member experience

Benefits

• We fully cover the premiums for medical, dental, and vision insurance
• Our retirement plan includes up to a 6% employer match and we contribute toward your student debt repayment.
• Additional benefits for this role include generous paid time off options, stipends for remote work expenses and cell/internet data usage.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees