Associate, Customer Marketing

New York Life Insurance • Tampa, FL

4d • $57,000 - $81,500 • Hybrid

About The Position

Role Overview: Support database marketing development on the Customer Marketing team. Combine business insight and knowledge of available data with superior campaign execution (via HCL Unica Campaign/Interact) and execute in a timely and accurate manner. Contribute to continuous improvement in existing operational and technical processes to make the work of the team more automated and efficient. Work under guidance and assume responsibility for campaign deadlines. What You’ll Do: Assist in the development of direct marketing programs via Unica Campaign in a timely and accurate manner to drive sales growth and support the expansion of customer marketing efforts. Develop strong technical knowledge in your area on the Customer Marketing team, combining business insight and knowledge of available data with superior campaign execution and technical expertise. Participate in team efforts to develop and execute system enhancements for improving the operations of data-driven marketing programs. Seek improvement in existing operational and technical processes to make the work of the team more efficient. Assist in the development of new ideas and business case analyses based on understanding available customer data sources and campaign results. Leverage existing data to provide insights and fuel campaign innovations. Contribute to day-to-day and small-to-moderate scope Systems projects, and provide support on larger Systems initiatives. Collaborate with support departments as issues with customer marketing campaigns arise. Identify root causes and recommend solutions, process improvements, and controls to prevent recurrences.

Requirements

• Basic understanding of how available customer data can be applied within campaign management technology (HCL Unica Campaign/Interact) to drive customer marketing program strategy, execution, and business performance.
• Ability to prioritize projects and assignments and allocate time efficiently.
• Demonstrate understanding of customer marketing strategy and sales goals.
• Navigate data and apply it in support of making valuable business decisions to drive growth and innovation in the channel.
• Review and update processes and procedures in place today; innovate to add further quality and efficiency to the work of the team.
• Eagerness to learn and grow knowledge of how customer marketing strategies can affect other functional areas and communicate clearly when changes are necessary to minimize impacts to goals and processes.
• Proficiency with Excel, Access, SQL, and Query Tools
• Proficient at prioritizing projects and assignments
• Ability to work under guidance and assume responsibility for campaign deadlines
• Understand how available customer data can be applied within campaign management technology to further expand support offered to customer marketing programs
• Excellent written and oral communication skills
• Self-motivated, independent, flexible, and high attention to detail

Nice To Haves

• Bachelor’s Degree in Marketing, Business Administration, Finance, Operations, Information Systems
• 2+ years related experience
• Exposure to campaign management software, with HCL Unica Campaign/Interact
• Experience with AI or data science tools

Responsibilities

• Assist in the development of direct marketing programs via Unica Campaign in a timely and accurate manner to drive sales growth and support the expansion of customer marketing efforts.
• Develop strong technical knowledge in your area on the Customer Marketing team, combining business insight and knowledge of available data with superior campaign execution and technical expertise.
• Participate in team efforts to develop and execute system enhancements for improving the operations of data-driven marketing programs.
• Seek improvement in existing operational and technical processes to make the work of the team more efficient.
• Assist in the development of new ideas and business case analyses based on understanding available customer data sources and campaign results.
• Leverage existing data to provide insights and fuel campaign innovations.
• Contribute to day-to-day and small-to-moderate scope Systems projects, and provide support on larger Systems initiatives.
• Collaborate with support departments as issues with customer marketing campaigns arise.
• Identify root causes and recommend solutions, process improvements, and controls to prevent recurrences.

Benefits

• We provide a full package of benefits for employees – and have unique offerings for a modern workforce, including leave programs, adoption assistance, and student loan repayment programs.
• Based on feedback from our employees, we continue to refine and add benefits to our offering, so that you can flourish both inside and outside of work.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 5,001-10,000 employees