Associate, CRM

Dow Jones•New York, NY

3d•$55,000 - $70,000•Hybrid

About The Position

About the Role: The CRM Associate supports marketing initiatives to drive subscriber engagement and retention. You will leverage new marketing technology, marketing channels and customer data in innovative ways to deploy effective lifecycle marketing campaigns and customer-centric journeys. This role and the CRM Marketing function is embedded within the Engagement & Retention Marketing team, and will work cross-functionally with teams across the organization (Subscriber Revenue, Retention, Marketing Operations, Brand Marketing, Product etc..). Role based in New York City, NY. Must work from the NYC office 3x a week (Tuesday through Thursday).

Requirements

Minimum 1 year of experience working in a CRM, lifecycle marketing or marketing role. Internship experience will be considered.
Highly organized and detail-oriented, with proven time management skills.
An ability to derive insights from campaign reports, and make data-informed decisions.
The ability to recognize problems before they arise, and proactively develop and recommend solutions.
First-rate communications and writing skills, with a sharp eye for reviewing marketing assets.
An ability to empathize and advocate for the customer experience.
Outstanding cross-group collaboration, interpersonal, verbal and written communication, problem solving, and presentation skills are required.
The ability to work quickly in a fast-paced environment, as well as manage multiple, mutually exclusive and competing priorities.
Hands-on experience with Braze or multi-channel CRM tools.

Nice To Haves

experience supporting A/B testing programs

Responsibilities

Support marketing tactics and strategies for engaging and retaining subscribers.
Oversee the timely creation, production, and delivery of marketing materials.
Work with internal departments and external agencies, draft creative briefs, provide creative feedback and manage internal approvals.
Operate directly within CRM tool(s) to conceptualize and build holistic, multi-channel subscriber journeys and experiments.
Collect and share insights regarding campaign performance in an organized and clear manner.
Communicate effectively in cross-functional meetings.
Exercise a thorough knowledge of Dow Jones brands and an ability to balance team goals with overall company objectives.